So, you can start designing a shoe store in the following sequence:

1. Determination of placements

Each store, in any case, has a cash register, shelving, fitting areas, free space, a display window and office space. Therefore, at the first stage you should decide on the placement of all this.

First of all, you should divide your store into some departments (for example, men's, women's, children's shoes). Next, in each department, depending on the size of the store, you should place several comfortable sofas or ottomans for trying on.

Position the cash register so that the client does not have to run from one corner of the store to another to purchase the selected model. It's not entirely convenient.

Service premises should not be visible to the average visitor. Without fail, they must be closed or curtained.

The display window naturally faces the street, but give the client the opportunity to look at each model from this part inside the store.

2. Shelving and placement of shoe models on them

Determine where, in most cases, the client’s gaze falls first. You should definitely put a rack with shoes in this place.

There may not be gaps between the racks on the left and right, but there must be gaps in front and behind.

There should not be too many shoes on each shelf. Try to place about two to three pairs of shoes per linear meter. This way you can allow the client to view all the shoes.

Very often, racks with shoes are placed parallel and on one wall - about 10 shelves. Rest assured, with this placement, clients will look at only 10% of your collection. And accordingly, the likelihood of purchasing shoes is noticeably reduced.

Ideally, there should be 1 pair of shoes per 1 eye of a store visitor. But since the area of ​​such a store will be very large, try to get as close to the ideal as possible.

3. Store window

Everyone knows that a window is the mirror of a store. Don’t lose face - display the best models from the collection (not only in your opinion, but also in the opinion of all store employees, because everyone has different tastes). Don't put too many models on the display - it's enough to highlight a few pairs of each direction.

And don’t forget about such little things as flowerpots with dried or fresh flowers, decorative elements, and color lighting.

4. Fitting rooms

If your store is exclusively shoe store, then you can only equip sofas or soft benches for trying on shoes without decorating booths. But in addition to this, you need to place a large mirror near each such place so that the client can look at himself in his new shoes in full glory.

Also don't forget about shoehorns and disposable socks or footprints.

These accessories can be given out by a sales consultant or they should be placed on a shelf near the fitting area.

5. Lighting

The lighting throughout the store should be very good, especially around the fitting areas.

Light bulbs must be made of white or transparent glass. Show the shoe color as it really is.

You should not highlight it with multi-colored light bulbs, so as not to mislead the buyer.

6. Free space

Every person loves freedom. Therefore, the design of a shoe store should under no circumstances put pressure on the client’s psyche. When considering one model, the client should not touch another or any design accessory with his elbow.

7. Color design

The choice of store decoration colors, including shoe colors, is a very important issue. Because colors greatly influence the human psyche.

There are irritating colors (mostly very bright ones - red, orange, black, etc.) and smoother, calmer colors (mostly any shades of pastel colors - beige, light brown, peach, pale pink, blue, etc. ).

It would be more appropriate to decorate the store in soothing colors. A combination of several colors is possible: bright and pastel. But their combination must be selected in the appropriate tone content. The color of the store as a whole refers to the color of the floor, walls, ceiling, furniture, shelving, accessories (spatulas, rugs, brushes).

8.Exterior design

Externally, your store can maintain the color scheme of the entire building where it is located. If the store is a purpose-built one-story building, then its color may match the interior design.

When opening a store, attract attention to it with entertaining methods - balloons, disguised employees, handing out miniatures from the collection, chocolate shoes or something else. Take care of the sign of your store. You will attract a client if you design it in the form of a glowing light box.

At night, the name of your store should also be highlighted. And sometimes, if the name doesn’t speak for itself about the theme of the store, you can add a luminous shoe or some other model.

The most important thing is to approach the design of the store with all your heart, and then you will really see a positive result.

The shoe trade has its own specific characteristics. To decorate a sales area and display window, you will need a large number of multi-tiered shelves on which an assortment of goods will be placed.

In addition, shoes come in different sizes, so there should be enough free space under the shelf to accommodate boxes of other sizes that customers need.

But before surprising the buyer with a range of products and reasonable prices, he will first need to be motivated to visit your store. If you follow some rules and know a number of features in the process of decorating shoe store windows, it will be much easier to do.

First, study all the collections you have and decide which one is best to display and make the “face” of the store.

• Next you need to work on the design of the display case and shelves, decide what the depth and height of the shelves will be. After determining the configuration, you can engage in exposure. Shelf levels can be made different not only in height, but also in style.
• It is very important to remember about light; it is better if it is deep background lighting, which will give the shelves depth and volume. LEDs are most often used - they are inexpensive, durable and create pleasant lighting. Over time, their light does not dim, so the “face” of the store will always look impressive.
• There must be scenery in the background, otherwise the composition will look boring. Choose a background taking into account the style of your storefront and the overall concept. This can be either one strict shade without unnecessary pretentiousness, or different geometric shapes, abstract spots and much more.
• You need to be as careful as possible when choosing colors, because colors affect the mood of your potential buyer. There are irritable and aggressive shades: red, orange and others. In the design of a shoe store window, it is better to use calmer pastels: peach, blue, light brown, etc.

If you involve a designer in the design of your window display, he can create an entire composition, combining bright and calm shades for contrast. But not everything is so simple; it is not enough to use the selected colors only for the design of the window display.

The color scheme must be repeated in detail: the floor of the store, the color of furniture and shelves with shoes, and even shovels and rugs for customers must correspond to the chosen color scheme, especially if we are talking about several tones at once.

About product placement

Always remember that your main goal is to lure a potential client inside with the help of an original display case, where the entire range of shoes will be presented. Therefore, there is no need to clutter the display shelves with all possible models; you only need to choose the hits of the season - that’s enough.

The ensemble of goods should make passersby want to take a closer look at the assortment.

• Before you design a shoe store window, try to determine in advance where the client’s gaze falls first. A rack with shoes should stand in this place; there must be gaps between adjacent shelves, front and back.
• Don't put too many shoes on the shelf, as this will make the display too cluttered. Place approximately 3 pairs of shoes per linear meter.
• Don’t put a mannequin in the window, putting shoes on it; people passing by will think that it’s a clothing store and will simply pass by. Always focus on the shoe assortment.

Finally

Remember that you need to decorate the window in direct proportion to the price category of the store itself. Look: if it looks too expensive and luxurious, a potential buyer will simply pass by, thinking that he cannot afford the shoes of this boutique. Conversely, too simple decoration and design raise doubts about the authenticity of the Louboutins being sold.

Experts recommend using noticeable colors for display windows, messages about the arrival of new collections, discounts and promotions. Even when opening a store, you need to attract attention to it with the help of an original sign or an illuminated light box.

At night, both the display window and the name of the store must be illuminated. Some stores add a glowing boot and other themed elements to the name.

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Modern exhibition equipment for shoes for store trading floors is presented in a wide variety of designs, designs and colors, and in some cases it is exclusive retail equipment. Whatever option you choose, it is important that it meets the basic requirements that apply to it.

Buy commercial equipment for adult and children's shoe stores

Shoes, like any other leather products, are subject to deformation if stored improperly, so the equipment for such stores has its own specifics. If you don’t want your store windows to display twisted shoes instead of elegant shoes, pay attention.

For example, the illumination of exhibition racks on which the goods will be located should not generate too much heat - this leads to drying out of the shoes. The same applies to leather goods equipment.

It is extremely important to maintain an optimal microclimate in the sales area. The space between the glass and the shoe racks should not be too dry or too damp, otherwise the leather will quickly become unusable.

Among the features of equipment for selling shoes, one should also mention its ability to withstand various loads. To withstand a large number of pairs of winter models, the design must be strong enough.

It is unlikely that you will change the interior every season, so it is important to consider one more point. It is necessary that commercial equipment is not only durable, but also meets the style of the store. It is very convenient if it is equipped with height-adjustable shelves.

In addition, retail racks should not be taller than human height; viewing shoes above your head is simply inconvenient. It is best if the racks are located at chest level or no higher than eye level.

Since shoes are a product that needs to be tried on (moreover, tried on in the sales area itself, without using the fitting room), it is important to place the furniture so that there is enough space in the room. The buyer simply needs to be able to take at least a few steps in the new shoes.

Equipment from the company "Vika"

The Vika company adheres to an integrated approach to equipping retail space, so we offer all types of equipment for shoe stores, including for the center of the store. Racks, shelving, display cases, counters, as well as a wide variety of furniture, such as poufs and banquettes - you can find all this in our catalogs. Photos with examples of completed shoe store projects are collected on our website.

At your request, our specialists will produce models for you according to individual projects.

We can also offer you combined solutions, combining ready-made options with non-standard ones.

The designers of the Vika company will develop and select equipment for the shoe trade, taking into account its specifics as well as your needs and preferences.

There are many different ways to create a beautiful storefront. And it doesn’t matter what decorations are used: bright and provocative, or, conversely, restrained and laconic - they all invariably attract the eyes of buyers. Using photo printing will allow you to achieve a stunning effect. This popular type of decoration involves applying various images to glass, mirror, wood, and MDF. Using photo printing you can effectively decorate display walls, ceilings, all kinds of niches and partitions. In addition to photo printing, the following techniques are widely used:

• glass painting;
• sandblasting;
• matting;
• film stained glass;
• stained glass windows;
• fusing.

Rice. 1. A well-thought-out storefront can be both beautiful and deliberately careless.

Using them in your design, you can create a beautiful shoe store window, and, if necessary, visually divide the display space. Another way to zone an area is to use all kinds of partitions. Our company offers high-quality and durable partitions, as you can see by reading .

Using stained glass techniques, you can decorate the windows of a wide variety of stores. You can verify this by referring to the visual images and links in the convenient menu:

Window decoration

By application

How to design beautiful display windows for shoe stores

The most important thing for a sales window is to stand out from the crowd and arouse the interest of a potential buyer. What should you pay attention to, and what techniques, on the contrary, should not be used when creating beautiful window displays for shoe stores? Here is a quick review of tips from some designers. So what to do:

• be sure to group products depending on gender, age, hobbies and even social status of buyers;
• use extraordinary techniques: for example, make it deaf, but Ia bright display window that will completely block the view of the store and thereby arouse the curiosity of customers;

Rice. 2. This shockingly bright and extraordinary installation
shoe salon can safely be called beautiful

• remember that the shoes displayed in the window should be the center of attention of the buyer; in highly specialized shoe stores, try to place advertising models in the very center of the window;
• use in showcasex so-called “living” structures, because movement perfectly attracts attention; you can use both simple blowers and expensive interactive toys;

Rice. 3. Whether this store window is beautiful or not, it attracts attention to the shoes.

So, for several days, Parisians could control the movements of ballerinas dancing on a huge interactive screen with one wave of their hand. This screen was installed in the window of the Repetto dance shoe store and attracted a huge influx of customers.

• lure buyers with lighting: well-thought-out lighting can make a window display beautiful without additional decorations;
• If your store window faces a busy street, it should be brightly decorated to stand out from other stores and catch the eye of passers-by m.

Rice. 4. The futuristic design of shop windows and store facades allows us to call
its design is beautiful and eye-catching

What not to do:

1. Under no circumstances should you display old, long-out-of-fashion shoes in the window or on the principle of “whatever is a pity”;
2. do not place the product out of sight of customers, for example, on the floor of a very low display case;
3. do not display your shoes chaotically, maintain some order;
4. remember that you are selling shoes, not window decorations;
5. do not create an avant-garde-style window display for a store offering classic shoes;
6. do not decorate the window of a store selling shoes in the middle price segment with expensive decorations - a richly decorated window will simply scare away potential buyers; and vice versa: if you sell expensive branded shoes, decorate the window with taste and scope, otherwise buyers may get the impression that you are selling Chinese th fake.

Rice. 4. The laconic design of this showcase creates the impression of exclusivity of the goods

Fantasize and make your fantasies come true together with the decorators of our studio, thanks to whom an atmosphere of celebration and anticipation of new purchases will settle in your store window. If you wish, you can find out offered by our company.

Beautiful showcases for a shoe store from our studio

Having extensive experience behind them, the craftsmen of our studio will make for you a high-quality and beautiful shoe store display in a short time. We will take into account all your wishes at the stage of creating a sketch, provide a full estimate of the work and install the product at a time convenient for you.

For a store in the middle and high price categories, standard stamped racks with a haphazard pile of shoes are completely unacceptable. Beautiful and functional retail equipment for shoe stores will help attract customers to make a purchase from you.

What kind of furniture should a shoe store have?

In addition to the aesthetic side of the issue shoe store furniture should be as practical and durable as possible. The strength and wear resistance of the equipment is of great importance, since shoes, especially winter ones, have a considerable weight in total.

Lighting in shoe displays

Shoes made from genuine leather can become deformed due to exposure to high temperatures, so you need to be extremely careful when it comes to lightingshoe displays. The optimal solution in this case is the use of LED strips and lamps, due to their low heat transfer and long service life.

How to place equipment in the sales area?

Shoe racksin the store it must be placed in such a way that customers can move freely around the sales floor and can try on the model they like. For convenient shoe fitting, you need ottomans and sofas with floor mirrors. A full-length mirror is also useful - it allows you to evaluate the completeness of the image and style. You should avoid placing equipment where direct sunlight falls on your shoes, as well as near heating radiators.