Whatever high-quality tailoring, curtains of different styles and original curtains for the living room you offer, if only a limited audience knows about it, it is very difficult to talk about increasing profits and prosperity for your business. We know how to promote your company, because advertising blinds for windows on the Internet is one of the profiles of the Promotion Group:

• we know how to promote the websites of companies dealing with curtains or blinds - “clothing for windows”;
• we conduct a comprehensive analysis of the curtain market in order to draw on the positive experience of your competitors and use it to promote a web resource;
• choose the most effective methods;
• we are considering a strategy for a comprehensive advertising of a store with curtains on the Internet, which will actively contribute to the stable development of the business of selling curtains for your company.

During our professional activity, our team has ensured the successful promotion of sites involved in the manufacture of blinds and tailoring of curtains.

Effective advertising for a curtain salon: how to attract buyers via the Internet?

• the widest coverage of the audience - potential customers of the store selling original curtains;
• features of promotion in search engines does not involve significant costs;
• professional services for promoting the website of the salon on the requests "curtains to buy", "curtains order", etc. be in the "top" lists of search engines;

The answer to the question of how to advertise curtains or a store, salon, atelier for tailoring them to order involves not only the presentation of the product and information about its impeccable quality. The first thing that various types of advertising on the Internet are aimed at is to enable potential buyers to see the sites of interest, go to them and make the necessary purchases.

Optimization and promotion of the blinds website - an integrated approach to a web resource

Optimization and promotion of the blinds website is one of the stages of promotion, which is included in an integrated approach to a web resource. After analyzing the structure of the site, its content and the competitive environment, our specialists will develop an effective strategy and carry out its phased implementation:

• first, internal optimization of the resource will be carried out, since without this it is impossible to get into the top 10 search engines;
• we will select the best keywords and form a semantic core for further effective search engine optimization of the site;
• contextual advertising method will be introduced to achieve sufficiently fast results.

Our experts know how to promote a site for the production and sale of blinds, they use the most modern effective methods for this. It is important to note that the services of promoting an online store of light protection devices for windows quickly pay off with stable orders of products from new customers.

Interested in advertising blinds and curtains? Fill out the application form on our website or call 8-800-333-13-25. Our team of professional and experienced specialists in the field of web resource promotion will help you strengthen your position in the market and attract new customers.

You made a mistake while filling out the form!

Contact Information:

7

A tailor-made business can become truly profitable. To be successful, the owner needs to find premises, purchase equipment and find qualified designers and seamstresses. However, one should not forget about another important aspect, namely the advertising of the atelier. This article is designed to help entrepreneurs develop the right marketing strategy by highlighting the most effective promotion methods and eliminating the most losing and inappropriate options.

Point decoration

Facade

The main requirement for the design of the facade can be formulated simply - the more and brighter, the better. Regardless of whether your atelier is located in a mall or on the street, try to make sure that as many people as possible notice it. Bright colors, large signage, advertising banners - all this should be used to attract the attention of potential customers.

Signboard

Signage should be large, bright and informative. Informativeness means either the thematic nature of the name, or the presence of the inscription "studio" on the signboard. Such measures are necessary so that every passer-by can accurately determine the profile of your enterprise. As for the backlight - you decide. Not many atelier owners order LED signs. This is explained simply - it is unlikely that a person, just passing or passing by, decides to come in and order a dress for himself. Groceries, bars and restaurants, etc., have the need to be visible at the right time, but in the case of an atelier, this is not necessary. However, if you still want to order a luminous structure, it certainly will not harm the business.

Outdoor advertising

Banners

It is necessary to place bright advertising banners in the immediate vicinity of the studio. Develop a striking design, come up with a slogan and list the services. After that, the matter is small - you just need to order a poster in the printing house.

pillars

Whether your atelier is located in a shopping center or complex, or on a line of houses, a pavement sign is a great eye-catcher. Make sure that the word "atelier" is immediately noticeable, and the list of services is easy and quick to read. You should not list your advantages in small print, because it is unlikely that a passerby will stop to read small and long inscriptions.

Pointers

Pointers are an obligatory element of outdoor advertising in the event that your studio is poorly visible from the street, or is not located in the most passing place of a shopping center or complex.

Internet advertising

Website

Despite the fact that the site is an invariable attribute of business success, you will have to consider whether you need it specifically. If you have a small atelier in a shopping center or shopping mall, where you mainly repair or fit clothes, you don’t need a website. But if you are aiming specifically at tailoring clothes for a large number of people, or if you are positioning your atelier as an elite one, you simply need a business card site. The main advantage of such a resource is that you can publish photos of your best models. It is better to indicate prices under the photo - visitors will definitely appreciate their availability. This is explained very simply - it is much easier to immediately calculate the approximate cost of the thing that they need than to visit an atelier to find out this issue.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

contextual advertising

Ads on ad sites

In any city there are free resources, ad sites and forums where you can advertise a studio for free. Try to place your advertising messages on all such sites, because the more often your name is mentioned on the network, the better for business.

Printable advertisement

Leaflets

In the printing house you need to order a batch of leaflets. You can develop the design yourself, or order flyers from an advertising agency. Offer a discount to the bearer of the leaflet, this will interest potential customers. Remember, the slogan and sentence on this small piece of paper should “hook” the person and explain to him why he chose you. So, if you are an elite atelier, tell us why you are better than others. If you bet on moderate prices, emphasize that you have high quality combined with the lowest price in town.

business cards

Business cards are a real "must have" for every tailoring studio. They should contain the most important information about you: a list of basic services, contact details, website address. Of course, they must be distributed to each client. Moreover, they should be distributed to the nearest stores, especially if trouser suits are sold there.

Advertising in newspapers and magazines

Advertising in printed publications can bring significant benefits to your studio. Using advertising modules in magazines is a good way to promote, but you should also try more trendy advertising options today. So, for example, many magazines are beginning to publish a lot of stories about new businesses, interview owners, study their success stories. An article like this about your studio will be much more effective than a simple advertisement that the reader can simply ignore. You should also remember that in such an interview you need to mention absolutely all the "titles" of designers, the owner, etc. In other words, if you mention that the person responsible for developing the models studied abroad, won competitions, etc., it will definitely play a plus. As for newspapers, it is better to use them for placing ads. In the "services" section, you can publish a small private ad about the repair and tailoring of clothes. Such advertising costs little, but consistently leads customers.

TV advertising

TV newspaper and running line

As in the case of leaflets, your ad in a TV newspaper or a running line should be as concise as possible, but informative and enticing. You do not have to pay for the daily broadcast on local TV channels - it will be enough to advertise on the weekends.

Other

Discounts for regular customers

Develop a system of discounts for customers. On the second order, you can make a discount of 3-5%, on the third and then 5-10%, depending on your pricing policy, costs, etc. It is not worth working at a loss, but also saving too much. Such bonuses significantly increase customer loyalty.

Carrying out price promotions

Run special promotions. Try to make them relevant, for example, give a discount on tailoring summer dresses in May, and on work with fur coats in November.

Participation in exhibitions and shows

If you can start producing interesting models, launch your own, albeit a small line, and participate in some, albeit small, show or showcase your work at exhibitions, this will be a significant plus for your business. However, remember that for this fact to be useful, it must be widely announced through all available advertising channels.

word of mouth

In this business, word of mouth plays perhaps the most important role. If you are making clothes to order, hire only the best designers and seamstresses, because the quality and look of your products is what customers will discuss with their friends, colleagues, relatives. And if people from your visitor's environment really like your work, there is a high probability that they will come to you.

Which advertisement is not suitable for the studio

1. Radio advertising. Audio clips and announcers are a good promotional tool, but, unfortunately, not for a studio. Judging objectively, there are few fashionistas, rich women and respectable men among radio listeners, who are the main target audience of such enterprises. That is why advertising on the radio will be comparable to firing a cannon at sparrows - you will spend a lot of money, but you will get very little benefit.
2. Videos on TV. Despite the fact that a TV newspaper and a ticker are good means of advertising, creating your own studio video and broadcasting it simply will not pay off. Moreover, it will be a huge blow to the company's budget. That is why it is better to refuse such promotion in favor of less expensive and more effective methods.
3. Billboards and banners. Such advertising costs a lot, and for it to bring any noticeable effect, you will need to place billboards or banners throughout the city. Moreover, despite the fact that tailoring services are in demand, the bulk of the population prefers to buy ready-made clothes, rather than ordering them from a tailor shop. Therefore, the cost of such massive advertising will simply be unjustified.

Examples of tailoring slogans

1. All for lovely ladies!
2. From skirt to coat.
3. The embodiment of ideas from the best furs in the world.
4. Image from the needle.
5. Wardrobe for the soul.
6. The perfection of individuality.
7. Style, fashion, art...
8. We make your dream come true.
9. The costume plays a role!
10. Individuality of your style for your victory.
11. Affordable luxury.
12. Always flawless.

Your business in the curtain trade can be very successful. The profitability of an average curtain salon is at least 100 thousand rubles per month. Of course, not everything is so simple, and reaching the break-even point of sales may take more than one month. In many ways, the determining factors for success are the location of the outlet and the level of competition in the city…

room

The best location for a curtain salon is shopping centers. Here, both high traffic and the presence of solvent customers are important, of which there are plenty in each shopping center. Even better if it is a point on the same floor with furniture stores. In this case, you get the most targeted audience. You can start with small areas - 20 - 30 square meters. m. Still, rent in the shopping center is not the cheapest and for such an area you will have to pay about 50-70 thousand rubles a month.

Opening a point in residential areas is not the best solution, although rent in such places is much lower. It's all about a too small client audience and it requires a large investment in advertising, even higher than in a shopping center. The only exception is large areas of new buildings.

Range

It is necessary to spend from 300 to 700 thousand rubles to create an assortment of goods. It largely depends on the size of the premises: the larger the area of ​​​​the outlet, the greater the cost of purchasing goods. Empty shelves scare away the client, so with a limited budget, it is better to rent a small room so that you can fill the retail space of the store thoroughly. The main assortment of curtain salon includes the following products:

• curtain fabrics,
• ready-made curtains,
• blinds,
• cornices,
• fringe,
• brushes, pickups,
• accessories for curtains.

With a limited budget, you can not buy a large assortment of fabrics: at the beginning of the activity, you can sell goods according to samples that you can collect in countless quantities from wholesalers. In the assortment of ready-made curtains, you can offer the client a number of products:

• classic curtains - straight hanging fabric combined with tulle. This is the hottest item. The average price is 2,000 rubles;
• photocurtains - for an amateur. A more expensive option, unlike the classics. The average price is 4500 rubles;
• Japanese curtains - also an amateur. Such curtains are more like screens. The fabric of Japanese curtains is light and moves along the window with the help of a mechanism. The average price is 1500 rubles;
• Italian curtains. Such curtains do not move apart and are rigidly attached to the eaves. They are often used on doorways. The average price is 1200 rubles;
• Roman curtains - all the same exotic. They are a strip of fabric stretched over a rigid structure attached to the ceiling. The average price is 1200 rubles.

Staff

The main employees of the salon are sales consultants. Only two of them are required for a small salon, for work in a 2/2 shift schedule. In addition to sellers, a designer is needed - a person who will go to the customer's house, offer design options, take measurements, and so on. Keeping a designer on staff is optional. You pay the person only for the departure, adding a percentage for a successful order. The installer of ready-made curtains and cornices works on the same principle. When expanding the business, you can hire a couple of seamstresses and open a real sewing workshop. Thus, you can carry out not only your orders, but also work for other outlets.

Advertising

As advertising, the most effective methods may be such as a bright advertising sign in front of a store or on the wall of a shopping center, handing out leaflets in front of a shopping center, and advertising on the Internet. The site will work most productively in large cities, where very often a lot of goods and services are found via the Internet. Here, for example, a report on the number of requests “buy curtains in Novosibirsk” tells us that through the Yandex search engine alone, about 1,100 people a month are looking for this product in Novosibirsk:

The site can perform several functions: representative and the function of an online store, as well as for ordering a designer at home. Creating your own website and its promotion in search engines will cost between 50-70 thousand rubles.

Finding clients is the most difficult part of the business for start-up salons. Therefore, before opening a business, you should think very carefully about the client base. Distribution of advertising booklets to mailboxes in new buildings and private houses (we choose only elite areas), as well as active work with the community of designers in your city, can help you make yourself known. You provide the designer with a portfolio of your work, get him interested and agree on a percentage of each completed work. As a rule, the designer takes 10% from each completed order.

Curtain Salon Business Plan

Let's calculate the approximate efficiency of a curtain salon opened in a shopping center on an area of ​​30 square meters. m.

Starting investments:

• Room design - 100 thousand rubles.
• Commercial furniture - 100 thousand rubles.
• Creation of an assortment of goods - 400 thousand rubles.
• Advertising (signboard, website creation) - 100 thousand rubles.
• Reserve fund - 100 thousand rubles.
• Other organizational expenses (registration of individual entrepreneurs, delivery of goods, etc.) - 50 thousand rubles.

TOTAL - 850 thousand rubles.

Fixed monthly expenses:

• Room rental - 50 thousand rubles.
• Salary + insurance contributions (3 people) - 80 thousand rubles.
• Tax (UTII) - 10 thousand rubles.
• Other expenses - 15 thousand rubles.

TOTAL - 155 thousand rubles.

Income:

• The average check of the salon is 3000 rubles.
• Trade margin - 100%
• The average income from one sale is 1500 rubles.
• The average number of sales per day - 5, respectively, per month - 150
• Income per month - 225,000 rubles.

Hence the profit of the salon: 225,000 - 155,000 \u003d 70,000 rubles. The return on investment, taking into account the time to promote the business (3-4 months), will come after 14 months of work.

20 IMPORTANT SECRETS how to attract clients of different ages. This article is a must read for every curtain designer.

Our customers are changing, another generation is growing with its own ideas and demands. “The client went different,” has become a typical complaint of a designer with experience. How to stay successful and get clients of different ages?

Modern companies use the theory of generations for this, they offer each generation their own approach, their products, design, and service principles. Today we will consider the main postulates of this theory and how to apply them in the curtain business.

07/17/2014, Business

First, briefly about the theory of generations.

WHAT GENERATIONS EXIST

A generation is people born within 20 years. We now have three key generations in the country that are important for sales of custom-made curtains:

Post-war generation (1943-1963). The American name for baby boomers, because of the peak birth rate.

Generation X - "Generation Pepsi" (1963-1983).

The largest generation is now generation X. It is gradually replacing the baby boomer generation, and now it is generation X that is in key leadership positions.
But lately, more and more purchases are being made by generation Y, to which adult sellers are not yet accustomed and often do not understand how to effectively sell them.

We will not go deep into the theory for each generation, we will highlight only the most important for work and attracting customers.

POST-WAR GENERATION (BABY BOOMERS), AGE FROM 51 TO 71 YEARS.

Their slogan is: "Inexpensive, but rich."
This generation has gone through a lot, so it is important for them to emphasize that everything is fine with them.

WHAT DESIGN BABY BOOMERS ARE LOOKING FOR
Baby boomer curtains should look more expensive than they really are. They should attract attention, be "smart". No wonder complex lambrequins are especially loved by this category.

HOW BABY BOOMERS CHOOSE
They usually choose for a long time, they can go around many salons. At the same time, already in the salon, they can continue to compare prices, composition, country of production, colors, etc. for a long time. The interior of the cabin is not as important to them as the service of consultants.

HOW TO SELL CURTAINS TO THOSE OVER 50
Surround them with attention, they appreciate it.
Let them choose and compare. Offer options from different collections, pay attention to the variety of options.
Offer eye-catching fabrics, vibrant colors, intricate patterns or sheen.
Let them save some money. Show a similar but slightly cheaper version of the fabric.
Show them examples of intricate curtain designs that immediately catch the eye.
Key phrase: "curtains should be beautiful."

GENERATION X - "GENERATION PEPSI", AGES 31 TO 51

Their slogan is "Especially for me".
This generation values ​​independence and individuality. It is important for them to emphasize their status, belonging to people of a certain level.

WHAT DESIGN GEN X IS LOOKING FOR
They value originality. Curtains to order for them is an opportunity to emphasize their own individuality. At the same time, they are no longer interested in ostentatious luxury. If the fabrics look modest, but it will be an elite collection, they will be fine with that.

HOW GENERATION X CHOOSE CURTAINS
The status of the salon is very important to them, so they first of all look for the “most decent” salon. They prefer large salons, large shopping centers. Having already trusted the seller, they make a choice by fabric, design, and cost. They love to make their own choices. Brands are valued as a way to emphasize status.

HOW TO SELL CURTAINS TO THOSE WHO ARE FROM 30 TO 50
Don't impose. Give free choice.
Draw their attention to brands, logos and country of origin. Tell stories about fabric makers, they appreciate legends.
Ask about preferences, do not impose your own. This generation values ​​its own opinion very much.
Emphasize the level of the salon, mention stories with status people. “One of the clients, was the owner of a car dealership, they wanted curtains in the color of their car…”, etc.
Most importantly: offer designs with customized solutions. Should not be like everyone else!
Key phrase: "curtains should give you pleasure."

Their slogan is "It's so funny."
Most likely, the y will not come to a standard salon. He will find a designer on the Internet or find out about a beautiful, unusual "designer boutique".

WHAT DESIGN GEN Y IS LOOKING FOR
Trends are important to them: vintage, environmental friendliness. Brands and status are not important to them, it should be interesting, unusual or popular.

HOW GENERATION Y CURTAINS ARE CHOOSE
First of all, the Internet and social networks. They go to malls to have fun. If something unusual catches their eye, they will start choosing. If one of your friends has already ordered curtains from you, they will make the choice easily. They do not like imposition by sellers, they themselves like to make a choice.

SO: HOW TO SELL CURTAINS TO THOSE UNDER 30
Be an expert, not a salesperson.
Make the selection process fun. Provide interesting information, entertain.
Focus on trendy themes, interesting designs, designs.
Highlight natural and sustainable fabrics.
Use whatever surprises you. Not necessarily associated with curtains, such as an unusual vase, business cards, etc.
Use loyalty programs like "a big discount for your friends to order curtains from us."
Key phrase: "Curtains are not a boring rag on the window."

A well-written text of an advertisement with the obligatory inclusion of psychological elements in it makes it possible to present information about the product, service, and planned promotions to potential consumers in an accessible way. The most profitable offers for buyers about discounts, gifts for completed purchases, festive events accompanied by prizes will not be effective and will not attract the expected number of customers without organizing their information.

How to attract buyers

To achieve success in promoting a product or service, you need to effectively declare the subject of your entrepreneurial activity.

Attracting attention to planned marketing activities in a timely manner will increase the effectiveness of their implementation among numerous potential customers. Advanced entrepreneurs use the modern possibilities of specialized Internet sites. They allow you to quickly, and in some cases free of charge, post the latest news in specialized services and social networks. All resources provide the ability to select the target audience according to their interests. If you already know your target audience, you can order the printing of your brand or slogan on clothes from FairPrint, which will undoubtedly be an effective way to draw attention to your product or activity.

Features of the advertising text

1. The title should reflect the essence of the trade proposal, as well as the benefits of cooperation. There must be an element of intrigue.
2. In the text part, all channels of human perception should be taken into account and the advantages of the proposal should be disclosed in detail.
3. Text advertising should take into account the interests of the target audience for which it is intended.
4. The use of specific facts and accurate information expressed in numerical terms is welcome.
5. The product should be concise and not intrusive.

Algorithm for submitting information

The interest in the product of customers is directly dependent on the way information is presented. His choice depends on the social affiliation of the citizens for whom the product or service is intended, and on the place where the advertisement is published.

The best examples of advertising texts contain a bright headline that is informative. They are characterized by easily formulated rules for the promotion and price parameters of the product. And the offer to buy is always veiled and expressed as a motivating offer.

The text of advertising for any product can be published on social networks, on specialized sites, on your own website, in newspapers and magazines. Effectively placing it on billboards. Effective distribution to the postal addresses of regular customers and, under patronage, their friends.

Read also: How to become a rich and successful person from scratch

Before creating your advertising brainchild, you should study various examples of product advertising in order to copy the best ideas that are a feature in the product in question. To compile your own advertising, you should first think over all your wishes, as well as compile a list of information that is relevant and useful at the time of brand creation.

The marketing model must be chosen, focusing on the advertised product and the target audience that it could be interested in. In this case, only one parameter of the model should be taken into account, aimed at activating attention, understanding, desire, and, as a result, actions. A good effect is the reception of identification with a well-known brand.

By adding a unique style to advertising, you can give an entrepreneurial idea an exclusive image that will ensure product recognition and significantly expand the target audience. The use of slogans will add an element of originality and uniqueness, and a well-composed text structure will quickly achieve the desired effect.

When advertising is ineffective

Advertising is a powerful sales tool. However, if used incorrectly, it can ruin the reputation of a business entity. It must contain true information. Embellishment with events or additional services that are not relevant to the advertised product is unacceptable. There is no need to obsessively attract a buyer, this always creates the impression of lack of demand on the market for similar goods or services. You need to be able to skillfully present relevant information. If this rule is violated, all marketing and advertising efforts to move your product are doomed to failure.

Definition of the target audience

In advertising, it is important to competently determine the target category, since this parameter has a direct impact on the effect of the information offered for review. Its main feature is that a potential client belongs to a certain social status, age, gender, place of residence.

Advertising gimmicks

Advertising is necessary so that a business entity can stand out among thousands of similar companies with their offers. To do this, it is not enough just to tell your potential consumers about the availability of a quality product and encourage them to buy it. To attract the attention of customers, it is recommended to use several marketing schemes, following which allows you to make advertising correctly. This will ensure the maximum result from its publication. Promotion methods such as the unique selling proposition and the classic sales model, in which the buyer is accompanied at all stages of the purchase, are popular.