With the onset of difficult times, my business has become a fixed idea not only for me, but for the whole country. Like most women, I was looking for a way to make money in purely female areas, but I was not interested in nail and eyelash extensions, make-up, and so on. And then I remembered that in my youth I took courses in cutting and sewing and more or less owned a sewing machine.

Getting Started - Gathering Data

After monitoring dozens of sites and VK groups, I concluded:

• Sell ​​bed linen own production really and even profitable, dozens of girls across the country are already doing this.
• It does not require great skill and skill. It is enough to own a sewing machine at the user level, know the types of seams, how to handle corners and other simple subtleties.
• The cost of bed linen is much lower than even the lowest prices in the VKontakte groups (and these are my main competitors).

How to write a business plan for tailoring

If there is no money for a marketer (like I have), then you will have to take everything into your own hands.

First you need to decide: do you already know how to sew or you still need to enroll in courses. Courses are a waste of time and money. At least 6 months to go to classes to learn how to sew pillowcases and duvet covers IMHO - unprofitable. I already had this knowledge - that's why I missed the point.

Sewing machine. Perhaps the biggest expense item itself, since the Chinese version that I found on Aliexpress for 6000 is unrealistic to sew. You need a really high-quality thing, I do not recommend saving. My family had an old "Singer" - which was just right for sewing simple bed linen. If you are interested, check out the sites and see how much a normal sewing machine costs, for many, the desire immediately disappears. But the most persistent go further and decide on raw materials.

Raw material or material for tailoring. A special point that deserves very close attention. For the uninformed, I’ll tell you what is: coarse calico, poplin, plush, silk, cotton, viscose, linen. These are just the main, most popular categories. The more expensive the material, the more expensive the original product and the more difficult it is to sell. I advise beginners to start with cotton and linen. It is well taken, inexpensive purchase and easy to tailor. Once the business takes off, you can experiment with silks and poplins, creating lingerie with color variations and gradations.

Who are your customers. This item is very similar to the previous one and largely determines how much your final product will cost. If you make inexpensive bedding from popular, inexpensive fabrics, then your target audience is moms, the elderly, everyone who wants to save money, everyone who loves quality and natural materials. How to find the target audience will talk later. Or do you want to create exclusive bedding from expensive materials, with the author's drawing, unique and inimitable in its kind. Also an option, then your target audience is people who love exclusive, special things and these people are ready to pay a lot. You can’t find the last category on VKontakte - to find such buyers, you need to create a website, promote your brand, and make a name for yourself. I personally really want to, but so far there is no time and money for it. So far I have focused on the first option.

bed linen business

It would seem that nothing complicated: sit at home and wear bright underwear, sell and get money. But not everything is so simple. After sewing a whole mountain of cotton bed linen, in euphoria I put it on all kinds of sites: bulletin boards, flowerbeds and other thematic sites. After 2 weeks, everything is still deaf - no one asks, no one buys. Others would have given up, but not me. I started looking for new ways. I created a VKontakte group - filled it with descriptions of kits, provided detailed information about who I am and how well I sew.

Chip - the key to success

Bed linen hand-tailored sea. The question is why should they buy from you. I thought for a long time and decided to create bedding - bringing good luck. Yes, yes, I only sew kits charged with positive energy. Who sleeps on them - he sees only good dreams, everything turns out, and the day passes brightly and interestingly. Whoever buys from me sleeps like a baby. And bed linen couples also grants strength. In general, I came up with chips - I myself wanted to buy from myself. And it went!

The first customers bought in my city - passed from hand to hand, asked to leave a review in the group. 2, 10, 20 sets began to sell already in the country. I sew and sell, I beat off the cost, there is a fat - people like it. My husband has already become jealous, I get more of it, but I also invest a lot in business - I buy new materials, colors. I delight clients with gifts in the form of a spare pillowcase, some order it often as a gift, and for the future, everyone likes it.

The linen business is tough.

It seems to many that it costs nothing to sew a mountain of linen, and then sell it via the Internet and now the money is in your pocket. No one knows how many sleepless nights I spent at the typewriter, how many holidays I missed, how my hands and eyes hurt from constant sitting in one position, how my back aches, how my fingers are chipped ... Another pitfall can be payment. Many refuse to work on a full prepayment, I send cash on delivery - they do not pick up the parcel. Then you have to pay transportation costs from your own pocket, go to the post office empty, nerves and frustration. But there is a way out - or full work prepaid only or ask the buyer to pay the shipping costs back and forth. The cost is deducted from the price of linen - then the client has the motivation to pick up the order, and you are calm, in which case - you do not lose a penny.

In order for tailoring of bed linen as a business at home not to become unprofitable, you must first read all the expenses (see the beginning of the business plan) And, of course, you should not expect fabulous profits in the first month of work. The income will be, and quite good, after you have a reputation, reviews, when your customers tell their friends and bring new ones.

Linen business - I say yes!

And you know what, I'm glad I found this type of income. This is not only a hobby, but also creativity, and every grateful client is my small victory. Good luck to all!

• Room selection
• • • • Similar business ideas:

How much money do you need to open a bed linen store

Opening a department for the sale of bed linen is within the power of many aspiring entrepreneurs. Bed linen is in constant demand among consumers and is one of the most popular gifts. The advantage of trading in CPB (bedding set) is that, compared to clothes, you do not need to purchase a lot of various sizes for each client. This is where the low entry ticket to the business comes from - to open a small department for the sale of bed linen, it is enough to invest about 300 thousand rubles in goods.

According to experts, only in the crisis years of 2009-2011 in the textile industry there was a decline in production, somewhere by 15% compared to pre-crisis indicators. And in 2012, the turnover of the bed linen market returned to its previous level, and growth of 15-20% is predicted in subsequent years.

More than 75% of the bedding set market is occupied by domestic manufacturers, these are such giants of the textile industry as the Ivanovo Textile Association (ITO), the Volga Textile Company, the Nordtex Corporation, the Russian Textile Alliance. The rest of the market (25%) is occupied by manufacturers from China, Turkey, France, Italy and Spain.

The bed linen market is conditionally divided into several segments:

• Low, bedding sets up to 1000 rubles;
• Medium, sets from 1000 to 2500 rubles;
• Premium or elite, sets over 2500 rubles.

The first - the budget segment includes kits Russian production, mostly small garment factories. Large Russian and foreign manufacturers (Turkey, Italy) operate in the middle and premium segments. At the same time, more than 90% of all underwear is bought in the low and middle segment, since such underwear is practically not inferior in quality to more expensive sets and is quite comfortable. Buying luxury lingerie, the consumer pays more for the brand than for the quality. Therefore, to please every customer in the range outlet there should be both cheap and expensive bedding sets.

Among the materials, the most demanded by consumers are bedding sets made of cotton, linen and silk. At the same time, cotton is in the first place, then linen linen and silk closes the top three of the CPB. The markup on goods in retail is at least 50%.

Room selection

When opening a department for the sale of bed linen, it is necessary to rent at least 15m2 of retail space. In principle, it is possible to open on 10m2, but the assortment of the outlet and the entrepreneur's revenue will suffer from this. In addition, you will need to rent a warehouse and utility room. The rental price for 15 m2 in a passable place, depending on the region, will cost from 20 thousand rubles / month. Therefore, when opening a retail outlet, in addition to the cost of goods, it is necessary to include a double rental deposit.

As for geographical location boutique, then the best options, as usual, are large shopping centers, manufactured goods markets and departments in the sleeping areas of the city.

What OKVED code to indicate when registering a bed linen store

To open a shop or a boutique selling bed linen, it is enough to register individual entrepreneurship . OKVED code - 52.41.1 " Retail textile products."

What taxation system to choose for opening a store

As tax systems a special regime is used - a single tax on imputed income (UTII). The amount of the tax will depend on the area sales department and the k2 coefficient set in your region. If you plan to hire sellers, then you need to register with extra-budgetary funds (PFR and FSS) as an employer.

After opening a boutique, you must notify the local branch of Rospotrebnadzor about the start of your activity. According to businessmen who have been working with textiles for several years, SES representatives like to visit such points. In textiles, Soviet GOSTs still apply, and almost every check ends with a fine. This is because the assortment of the outlet contains products from small factories that do not bother with GOSTs. It is good that scheduled inspections take place no more than once every 3 years.

Many aspiring entrepreneurs, opening a boutique, start working with wholesale organizations. But in conditions of fierce competition, when the price difference has a significant impact on demand, ideal option is to work directly with manufacturers. For example, it does not hurt to visit the Ivanovo region, which has been called the “textile region” since Soviet times. There are many textile factories in the region that produce high-quality fabrics, and as a result of high competition, manufacturers are forced to sell products at a lower price. And this, of course, only plays into the hands of trade enterprises.

Store organization step by step plan

If you decide to open a boutique selling bed linen, the first step is to study consumer demand and, based on this, determine the price format of the future store. And then proceed to the next steps:

1. Choose a favorable location for the boutique and a room for it.
2. Equip retail space.
3. Purchase goods, establish a supply chain.
4. Hire staff if required.
5. Organize boutique and product advertising.

How much can you earn selling bed linen

If the cost of one purchase is on average 2 thousand rubles, and the number of sales of goods per day is 30. Then the monthly revenue will be about 1.5-1.7 million rubles (with an extra charge of at least 50%). Minus the cost, taxes, wages and other current expenses, the profit will be about 250-350 thousand rubles. per month. Payback is predicted in 6-7 months.

What equipment to choose for a bed linen boutique

The product in this kind of boutique should be available for review, and so that, if desired, the client could be able to feel it. Therefore, you will need:

• Racks, showcases and counters;
• Racks and hangers, if you also sell sleepwear, bathrobes;
• Cash register, payment device that provides payment for goods with a bank card;
• Office equipment, air conditioners, furniture for staff and more.

What documents are needed to organize a business

To start a business, a convenient and less costly form of registering the bed linen trade is individual entrepreneurship. To apply for an IP, you will need: a passport and an application for state registration, a document confirming the payment of the fee, a scanned copy of the TIN certificate. If you plan to open a network of boutiques, you need to register an LLC. You will need: an application, the Charter in 2 copies, a decision on the establishment (when the founder of the company is one person). Minutes of fees of equity holders and an agreement on the foundation of an enterprise, if established by several participants. As well as a document confirming the payment of state duty.

Do I need permits to open a bed linen boutique?

To organize a boutique, you will need: permission from the SES, territorial property management and fire supervision.

bed linen sales technology

Choice advantageous location where there is a flow of buyers, the assortment and pricing policy will be decisive for making a profit. If you are trading in the middle price segment, you should not place an outlet in the area of ​​\u200b\u200bmarkets where people go for inexpensive goods. There, your bedding sets will be considered expensive and will not be in demand. The range of goods can and should be expanded. For example, let you have, in addition to bed linen, pillows, blankets, bedspreads or other accessories for sleeping on the shelves. The probability that, having chosen a bedding set, the client can also purchase a bedspread, is quite high. Arrange with specialized companies so that through your boutique it will be possible to order cleaning of feather products or tailoring bedding. You can arrange the latter yourself, as an additional service.

You can open a bed linen store with a small amount of initial investment. It all depends on your desire of what kind of buyer your store will be focused on.

Opening a bed linen store does not require special cash costs, the product does not deteriorate, it is always relevant, to organize a store retail sales bed linen does not need a large sales area.

However, it is not enough just to purchase goods and find a store premises. Before you open your own "bed" business, you must definitely draw up a business plan bed linen store to develop a sequence of actions, and not grab onto several things at the same time.

Store design

The design of the room will largely depend on the level and location. But try to present the product well so that it is visible. So, for example, a fabric in a roll is inconvenient to unfold and clearly demonstrate to each buyer. Do special devices, on which you place sheets, from the fabrics of your range, this will increase income.

Think about the convenience of cutting, the presence of a spacious utility room, because fabrics, blankets, pillows are voluminous goods. If the pavilion in the shopping center does not allow you to equip a utility room, then take care of the daily replenishment of the assortment from the warehouse.

Think about how to use the area as functionally as possible. The sale of fabric is in many ways profitable because it will encourage store sellers to earn extra money and replenish the store's assortment with home-made bed linen sets.

It will also allow to sew underwear to order for people who have non-standard sizes of beds, pillows and blankets.
It is advisable to hire a seamstress if it is not possible to distribute tailoring desired models between pavilion sellers. Bed linen is easy to sew, so anyone who wants to get additional income to their earnings can learn it.

Additionally, the assortment of the store should include various variations kitchen and bath towels, bathrobes and home clothes, handkerchiefs, baby undershirts, blankets, pillows, mattresses, decorative pillowcases, etc.

Documentation for opening a bed linen store
If we analyze the current legislation regulating the procedure for opening objects of this type of objects, we can conclude that in order to obtain documents you will have to go through many procedures.

I want to open a bed linen store, but where to start running this business? This question is most often asked by those who decide to open a bed linen store in Moscow. First of all, it should be noted that you will need the following documents:

• constituent documentation for a bed linen store - determines the founders and their shares in the property of the object;
• sanitary and epidemiological documentation - as a rule, it is issued by the bodies of Rospotrebnadzor;
• permits from the local administration - in order to obtain the right to carry out activities, it is worth issuing a decision from the prefecture of the administrative district of the city of Moscow.

The history of the opening of the bed linen store.

I have a friend who ten years ago set up a stall with bed linen in the central market. She herself went for the goods, she traded herself, and she herself submitted reports to the tax office.

6 months after the start of small business, she came up with the idea to open a couple more outlets in the same market. The first implementers appeared, and it seemed to her more free time.

Now she only went for the goods, and took the documents for reporting. A few years later, she managed about a dozen points in all the markets of the city. Her business prospered despite the ever-increasing competition.

Time passed, and her business continues to flourish all the time. Today, she has several large linen stores and many outlets throughout the city. Today, she, as before, goes for goods, only not to Odessa, but to China. Where he buys several containers.

Watching her success, and the success of her competitors in the bed linen market, I come to the conclusion that it is profitable to sell bed linen. And as a result, my advice to you: if you have not yet decided in which area of ​​business to show your entrepreneurial talents, then I recommend that you contact Special attention to the bed linen market.
If, for example, you have chosen a retail outlet with an area of ​​150 sq. m, then to open a store with the purchase of goods, you need an initial capital of 2 million rubles.

Expenditure:
- Purchase of the necessary goods for sale and equipment - 200,000 rubles.
- Repair and re-equipment of the premises - 300,000 rubles.
- Current costs for business promotion - 500,000 rubles.
The average purchase per buyer is 2,000 rubles, the number of buyers per day must be at least 30, per month - at least 900. Each month, income must be 1.7 million rubles, from which taxes are deducted, wage, maintenance of retail space. Profit, in this case, is 300 thousand rubles. per month. Payback in six months.

It is known that people who know how to skillfully use a sewing needle have enjoyed universal respect since ancient times.

Handicrafts (such as sewing and embroidery) have always been important, since clothing is a basic human need, no less necessary than food or water.

Therefore, it is not surprising that many entrepreneurs have chosen tailoring as a niche for doing business. Currently, there are a huge number of brands and brands offering their products to the consumer. But it is very difficult to take your place in this area.

How to choose a profitable business niche?

Today, the service market offers tailoring for the masses, as well as exclusive single models for wealthy clients. In addition, the manufacture of accessories and much more. There are millions of new and old ideas for entrepreneurs.

But if you rely not only on fashion trends, it becomes clear that in Everyday life Each person has another very important place - this is his personal space for relaxation. Everyone knows the feeling of joy and peace experienced after a working day on beautiful bedding in your favorite bed. If you think about it, then every person, regardless of gender and age, has several sets of bed linen. Therefore, clothes and food are not the only things that people need in their daily lives. Then it is logical to consider tailoring of bed linen as a business. Where to begin?

To organize any business, including such as tailoring bed linen at home, a business plan is essential. But do not rush to spend all available finances. Before compiling it and calculating in detail all expenses and income, you need to find out if the production of bed linen is a fast-paying business with high profits.

Profitability assessment

According to statistics, more than 50 million Russian families use up to seven sets of bed linen. Sales growth is growing year by year, on average it is 25%. The absolute market leader is Russian manufacturers. Nearly 75% of consumers use their products. Turkey and China are less popular with Russians. Expensive bed linen of Italian brands is bought much less often, and even then most often as a gift.

It becomes clear that sewing bedding for sale is very profitable. With high demand, this type of activity has little competition, which means that tailoring bed linen as a business will bring good profit to the entrepreneur and quickly pay off. The advantage is that its organization requires a minimum of equipment.

Stages of organizing the production of bed linen at home

The production of bed linen at home does not require the specific skills of cutters. But when organizing a larger production, such specialists are needed. Sewing bed linen is a fairly simple type of manual labor.

All sets are made according to patterns established by European standards, therefore it wins in comparison with tailoring, which is famous for its variety of models and sizes. The very same technology of tailoring bed linen is simple. It can be conditionally divided into several stages: layout of patterns on fabric, cutting, tailoring with processing of the edges of the product and wet-heat treatment of the finished sleeping set.

For entrepreneurs who decide to start tailoring bed linen at home, a business plan is calculated faster and much easier if you resort to the help of specialists. But here you should decide in what volume you are going to produce the selected products. Please note that the cost of sewing bed linen on a factory scale differs significantly in the amount of financial investment.

Fabric choice

According to marketing research, when buying bed linen, Russian consumers give the greatest preference to fabrics made from natural raw materials. These include cotton (coarse calico), linen, silk and satin. Coarse calico lingerie occupies a leading position in sales in the Russian market. As you know, calico is a cotton fabric, characterized by a very dense weave of threads.

This material is practical to use, as it does not undergo deformation during repeated washings, and the pattern applied to the fabric does not fade and does not shed during the ironing process and other wet-heat treatment. Coarse calico, unlike other natural fabrics, practically does not wrinkle.

Cotton bed linen is hypoallergenic and easy to use, and given its low market value, it becomes clear that this is the undisputed leader in sales, and the demand for it is unlikely to decrease.

What determines whether your business will be highly profitable?

It follows from the data of social surveys that more than half of the inhabitants of Russia, when buying bed linen for personal use, prefer domestic producers. High demand and relatively little competition in this market segment make it possible to state with confidence that the production of bed linen is a business with a fairly large profit received in a short period of time. So where to start this highly profitable activity? How to sew bed linen for sale?

Required Documentation

First you need to register with the nearest tax office as individual entrepreneur by filling out the relevant documents and selecting the required taxation system. It should be remembered that tailoring of bed linen as a business must be legal. After receiving a certificate of registration by the tax authority, you can proceed to purchase the necessary equipment.

For tailoring bed linen at home, you must have household equipment - sewing machine, overcasting unit (overlock) and iron for ironing.

To establish a business with high profitability, you should not save on sewing equipment.

But that is not all. It must be remembered that tailoring bed linen as a business at home and within the framework of a large enterprise has significant differences both in the execution of documents in all required instances, and in material costs for equipment and rent.

Bed linen is in constant demand among buyers. Engaging in its implementation is a great idea for small businesses. But before you open a bed linen store, you need to carefully understand the situation on the market and analyze all the nuances.

Registration and organization of business

In order to sell bed linen, it is necessary, first of all, to register a business and obtain permission from the SES and the fire service, confirming that the premises chosen for the store meet all the requirements.

The success of the business depends on the choice of location for the outlet. If capital allows, it is better to open a store in the city center. good decision there will be a rental of a small pavilion on the territory of the manufactured goods market or in the premises of a large shopping center. The main thing is that this place should be with high traffic. Everything needs to be analyzed possible options, consider even trading in open areas and via the Internet.

The store doesn't have to be small. Bed linen is a voluminous product, and in order to present it beautifully, you need enough space. The sales area must be at least 100 sq. m. Do not forget about the utility and warehouses. When calculating the costs, you need to take into account the re-equipment of the premises, its maintenance. An important item of expenditure will be payment for the work of store employees.

To begin with, it is enough to have two sales assistants who will be responsible for the display of goods and the sale. These should be experienced professionals who understand the features of fabrics and models and can give the buyer qualified advice. The owner will have to take over the organization of delivery and purchase of goods. If the business develops normally, then over time it will be possible to invite a specialist to this position.

When choosing this occupation, it is important to draw up a business plan for a bed linen store in order to determine how much income it is possible to receive, what costs to reduce by initial stage what to pay more attention to. It is necessary to study the sales market and the purchasing power of the inhabitants of the area in which the store is planned to be opened. This will affect future pricing and product range. A business plan is a guide to action, especially at the very beginning of organizing a business.

Back to index

Advertising will help start a business

You need to pay close attention to the design of the store. The name should be easy to remember and better if it evokes associations with sleep. The room should be bright and cozy, because it is planned to sell not ordinary things in it, but those that create coziness and comfort in the house. Great importance It has interior design. The product must be presented in such a way that it is easy for the buyer to navigate. To demonstrate models of underwear, you can equip a mini-room.

Before opening, you need to advertise in the local newspaper, distribute advertising flyers in the area where the store is located. The opening can be held bright and memorable. To attract customers, develop a system of discounts, discount cards, bonuses. Be sure to create your own page on the Internet, where to present the goods and prices.

Back to index

Product range selection

Before forming an assortment, it is necessary to conduct marketing research in order to find out the list of the most demanded goods. The range must be large, the product must be presented different colors and design suitable for adults and children. Goods of various textures, sewn from different fabrics should be presented: cotton, linen, silk, satin and others. The assortment must be chosen so that it is possible to choose bed linen for any interior and even for the season. For example, silk bedding is best suited for summer, as it absorbs moisture well and creates a pleasant feeling of coolness. For winter, terry sets are more suitable, which also absorb moisture well and retain heat. The assortment should include sets for romantic evenings. Such products are always in demand.

The store owner should not form an assortment of goods based only on his personal desires or give preference to one direction, for example, exclusive bed linen of well-known brands. It is necessary to take into account the financial capabilities of future buyers. The assortment should satisfy the demand of all categories of customers. Offer of various products price categories will expand the circle of buyers. In addition to bed linen, the sale of various accessories for the bedroom, blankets, towels, bathrobes, pillows, pajamas, nightgowns and even soft toys. This will help you get your business up and running faster. The main condition is that all goods must have high quality. This is what the buyer always wants. According to analysts, in order for a small store to be profitable, the sale must be at least 4 sets per day.

To avoid a downturn in trade, you need to carefully monitor all fashionable changes and consumer demand and timely update the range.