Operating profit

Net profit

Asset value

Equity

Number of employees

Trading operating profit

Profit for the year

Interbrand, $bn

Millward Brown Optimor, $bn

Brand Finance, $bn

According to the Vedomosti newspaper, sales of the Nestle concern for the three quarters of 2013 increased by 4.4% compared to January-September 2012 and amounted to 68.35 billion Swiss francs ($74.83 billion). The company's report says that in developed markets, sales increased by 1.1%, while in emerging markets - by 8.8%. “Sales are increasing in Europe, gaining momentum in Asia and Africa,” the company's CEO Paul Bulke told Vedomosti. According to him, we can talk about the recovery of the company's growth.

The total value of shares (market capitalization) of Nestlé at the beginning of 2016 was 230 billion Swiss francs (about the same in US dollars). The largest shareholder is Food Products (Holdings) S.A., a subsidiary of Nestlé S.A., registered in Panama. The parent company Nestlé S.A. also has significant stakes. and Norges Bank (Norwegian Central Bank).

In the Forbes Global 2000 list of the largest public companies in the world, Nestlé ranked 30th in 2015, including 20th in terms of turnover and 14th in terms of market capitalization. It took 43rd place in the list of the most expensive world brands.

Nestle's sales volume in the Russia-Eurasia region in 2016 amounted to 114.4 billion rubles, which is 12% higher than in 2015, the company said.

Source: RBC

history of the company

Once upon a time, Swiss pharmacist Henry Nestlé decided to conduct research in order to create a mother's milk substitute for breastfeeding babies. These studies formed the basis for the creation of the products of the company, which later grew into a large Nestle corporation.

From the present ingredients of sugar, milk and wheat flour, Henry Nestle (Henry Nestle) developed a product, which later received the name Farine Lactee Henry Nestle, which in translation sounded like: "Henry Nestle Milk Flour". And already in 1867, Henry Nestlé created a company for the production and sale of infant formula.

The main goal of Henry Nestle was to create a quality product for infants that would replace mother's milk. One of the first to use the new product was a baby who was premature in the womb of his mother.

The baby's body could not accept either mother's milk or substitutes that existed at that time. And the doctors were not able to help this child. Thanks to this revolutionary product, the life of this crumb was, in fact, saved. A few years later, Nestle Dairy Flour was recognized at greater territory Europe, and the mixture successfully began to be sold.

Henry Nestle is the founder of the well-known corporation of the same name.

In the meantime, in 1886, the Anglo-Swiss Company for the Production and Sale of Condensed Milk, created by two Americans - Charles and George Page, expands its range and by the mid-70s of the 19th century begins to produce breast milk substitute.

When they found out about this at Nestle, owned by Jules Monner, since 1874. The company responded by launching its own brand of condensed milk on the market. And until the merger of these two companies, in 1905, they were the main competitors in the dairy market.

In 1905, when two rival dairy companies merged, one was formed and it was named Nestle and Anglo-Swiss Milk Company. And by the beginning of the 20th century, the company owned factories in the United States, Spain, Britain and Germany. And in 1907, the company began to conquer the Australian market, which allowed to double the volume of production.

The company opened warehouses in Bombay, Singapore and Hong Kong to meet the demand for products in the rapidly growing Asian market. When the First World War began, which dealt a serious blow to the company's activities, all the same, the main production facilities were located on the territory of the "old world". And the fait accompli of the First World War affected, not in the best way, the receipt of raw materials and the distribution of finished products.

To meet the needs of the population, factories had to sell almost all their stocks of fresh milk. But there was also a positive moment for the company, that the war began - there was an unprecedented demand for condensed and powdered milk, mainly due to the fact that the government ordered more and more of it.

To cope with government orders, Nestle had to acquire several factories in the United States of America. By the end of the war, in comparison with 1914, the volume of production almost doubled, the Company at that time already owned 40 factories.

As it happens, the post-war crisis also affected Nestle. The government no longer made such huge orders as in the old days. And people who got used to dry and condensed milk during the war, with the advent of fresh milk, preferred to use dry milk.

1921 was the year in which the company suffered losses for the first time in its existence. The post-war lull in the world economy, the sharp fall in the exchange rate and the rise in commodity prices further exacerbated the situation. The management of Nestle had to immediately respond to the current situation - Swiss banking expert Louis Daples was invited to reorganize the company. By aligning production and sales levels and reducing debt, he managed to take matters into his own hands and get the company running smoothly.

In the 1920s, Nestle decided to go beyond its traditional range and started making chocolate, which became the company's second most important activity. The assortment of the company included such products as: instant drink "Milo", milk with malt, powdered paste for children, and in 1938 a new product appeared - Nescafe. This instant powder created a worldwide sensation, rapidly gaining unprecedented popularity among coffee lovers.

When the Second World War began, this could not but have a negative impact on the activities of Nestle. In 1938, Nestle's profits plummeted from twenty million dollars to six million dollars in 1939. Switzerland, which was a neutral country, became more and more isolated from Europe, and Nestle had to transfer a significant part of its employees to the state of Connecticut, to the city of Stamford.

When the soldiers and officers of the United States Army, who fought in Asia and Europe, entered the war, Nescafe became their main drink. And by 1943, sales reached more than a million packages.

Under wartime conditions, as in the First World War, sales jumped significantly, and in 1938 the company's income was one hundred million, and by the end of 1945 Nestle's profit had grown to two hundred and twenty-five million dollars. By the end of World War II, the company's management discovered that they were headed by a concern - a leader in the production of instant coffee, as well as a leader in other areas of production for the company.

In the history of the development of Nestle, the most dynamic phase was the post-war years. It was during this period that Nestle's growth was based on the production and expansion of the products it produced. When Nestle announced its merger with Alimentana S.A. and the condiment and soup manufacturer Maggi, a new holding was formed with the new name Nestle Alimentana Company.

Then, in 1950, Nestle announced the purchase of Crosse & Blackwell, a British canning company. Then, in 1963, the acquisition of the Findus frozen food company was announced.

Eight years later, in 1971, the fruit juice manufacturing and marketing company Libby was acquired. Two years later, in 1973, a controlling interest in the frozen food company Stouffer was bought.

Meanwhile, the popularity of Nescafe instant coffee continued to grow at a rate never seen before. In 1966, when Nestle developed low-temperature drying technology, a new brand of instant coffee appeared - Taster's Choice.

By 1974, Nestle's sales had quadrupled (!). In the same year, 1974, the company announced that it was going beyond the food industry, and bought a large stake in the world leader in cosmetics - L'Oreal.

In 1974, Nestle's position began to change. Since 1920, due to the slowdown in the growth of the economies of industrialized countries and the increase in prices for "black gold", the fall in exchange rates against Swiss money (francs), the economic situation of Nestle began to deteriorate. As a result, from 75 to 77 of the twentieth century, the price of cocoa beans tripled and coffee quadrupled.

Just as before, when there was a crisis, so in 1921, Nestle had to quickly respond to a radically changing market situation. Part of the mitigation of the downturn in markets where Nestle had a monopoly was sales in developing countries, but this was fraught with risk, since these countries were in an unstable political and economic situation.

The company also has its own branded network of cafes.

To keep the balance, Nestle had to buy a controlling interest in Alcon Laboratories Inc., a non-food company that manufactures and sells ophthalmic and pharmaceutical products.

In the first half of the nineties, when integration processes continued on the world market and trade barriers were eliminated, it was at this moment that a favorable period began for Nestle. With the opening of new markets in Central and Eastern Europe and China, the company has new opportunities to sell its products in these markets.

To expand and increase the range of its products, Nestle, at the beginning of the twentieth century, merged with the Anglo-Swiss Company for the production and sale of condensed milk. And Nestle entered the new millennium as the world leader in the food industry, with more than five hundred factories located in seventy countries of the world, and an annual profit of more than seventy-one billion Swiss francs.

In 1997, at a meeting of the board of directors of Nestle, a decision was made to purchase a company that produced mineral water - San Pellegrino (Italy). A year later, in 1998, the decision was also made to buy the British company Spiller Petfoods, but in 1999 the company decided to get rid of and sell the Findus trademark in order to concentrate on the production of more profitable frozen foods.

When Nestle bought Carnation and its Friskies brand in 1985 for $3 billion at auction, Nestle was already firmly established in the pet food market. In the history of the food industry, the merger of these companies was one of the largest.

Nestle recently made the decision to close US ground coffee businesses (MJB, Chase & Sanborn and Hill Bros) in order to focus on the new high-end Nescafe line, which began production in September 1999. By this time, Nestle has become a multinational corporation.

And today it is difficult to imagine such a product, in the production of which Nestle would not participate - these are baby food, culinary products, coffee, chocolate and many other consumer products. More than 60 countries of the world are consumers of Nestle products.

The world's first infant formula was created by Henry Nestlé in 1967, and since then, based on fundamental and applied research in Nestlé's own R&D centers, a huge range of baby food has been developed.

All products, which will subsequently be presented on the market, are made only from natural raw materials, without any additives such as dyes, stabilizers, flavors and without the use of preservatives. Milk substitutes for infants are produced in factories in Germany, Holland and, of course, Switzerland; porridge - in Spain and Belgium; and juices and purees - in Finland and Germany.

Nestlé's relations with Russia have a long history. The company supplied its products to Russia already at the end of the 19th century, when the St. Petersburg trader Alexander Wenzel signed an exclusive contract with Henry Nestle for the supply of dairy products on the territory of the Russian Empire.

A new stage began in the early 1990s, when Nestlé created a network of importers and distributors who began to actively develop sales of Nestlé's main brands, including NESCAFE® and NESQUIK®.

In April 1995, Societe pour l'Exportation des Produits Nestle S.A. opened its representative office in Moscow. A year later, Nestle Food LLC became a full-fledged Russian company, having organized a network of its own warehouses and established a sales and marketing system to promote products on the Russian market. In 2006, the regional offices located in the Eurasia region became subordinate to the Russian head office of Nestlé, thus, the company expanded the geography of its activities and began to do business in the Russia-Eurasia region. In 2007, the company received a new name - Nestle Russia. On January 1, 2007, a plan was launched to merge numerous legal entities Nestlé Group of Companies into a single company under the new name Nestlé Russia.

Today, Nestlé is the market leader in coffee, baby food, culinary, packaged chocolate and breakfast cereals, and is expanding its presence in the ice cream, pet food and bottled water markets. The long-term success of Nestlé in the Russian market was achieved due to a number of factors. First of all, Nestlé strengthened its position and expanded its presence in the country through investments in local production and industrial infrastructure, active brand promotion, and continuous expansion and development of the national distribution network.

Nestlé's main competitors are Unilever, PepsiCo, Mars, Kraft Foods and Groupe Danone. Nestlé is ahead of them by a wide margin: Unilever, the next company on the Global 500 list, is more than one and a half times less than Nestlé's.

In June 2017, it became known that Nestle Purina Petker (a division of the Swiss Nestle) was investing 10 billion rubles. in the expansion of the factory in the Kaluga region (in Vorsino). The agreement on these investments was signed by the Deputy Governor of the Kaluga Region Vladimir Popov and the head of Nestlé in the regions of Russia and Eurasia, Martial Rolland.

Alessandro Zanelli, Regional Director of Nestle Purina Petker in Russia, the CIS, Turkey and Israel, said that two new lines and additional storage facilities will appear at the factory. For 2017-2019 the capacity of the enterprise will double. The capacity of operating lines "Nestlé" does not disclose. Since its opening in 2007, the company has invested 12 billion rubles in this factory. According to Alessandro Zanelli, the company's share in the Russian pet food market is about 30%.

In March 2017, Nestle and the world's leading soft drink maker American Coca-Cola decided to end their joint venture Beverage Partners Worldwide (BPW) in 2018.

BPW was created by Nestle and Coca-Cola in 2001 on a parity basis. Nestea products compete primarily with Lipton Iced Tea and Brisk, which are produced by the Pepsi Lipton Tea Partnership, a joint venture established in 1991 by two other food giants, Unilever and PepsiCo.

In January 2018, Nestlé agreed to sell its confectionery business in the United States by Ferrero, the deal will amount to $2.8 billion.

In July 2018, Nestle finally lost its monopoly on the form of KitKat bars.

In March 2018, the former head of Nestle, Helmut Maucher, died in Germany.

Maucher was born in 1927 in southern Germany. At 19, he began working at the Nestle factory in his hometown of Allgäu with his father. While working for the company, he completed corporate training and graduated from the university. From 1964 to 1980 he held various managerial positions at the Nestle regional division in Frankfurt. In 1975, Maucher took over the entire German branch of the company. In 1980 he moved to Switzerland and joined the board of directors of the entire company. This came at the height of a campaign to boycott its infant formula over the use of artificial milk substitutes, Nestle said in a statement. From 1990 to 1997, Maucher served as chairman of the board of directors and CEO, and after his retirement he remained an honorary member of the board. During his leadership, he turned the corporation into the largest food manufacturer in the world.

Nestlé in the Russia-Eurasia region

Nestlé is the world's largest food and beverage company, an expert in nutrition and healthy lifestyles. Nestlé's credo is to make life better by offering consumers only quality products.
Nestlé's relationship with Russia has a long history. The company supplied its products to Russia already at the end of the 19th century, when the St. Petersburg merchant Alexander Wenzel signed an exclusive contract with Henry Nestle for the supply of Farine Lactée milk flour to the territory of the Russian Empire.

In 2016, Nestlé celebrates the 150th anniversary of the company's founding in Switzerland.
Today, Nestlé Russia is the market leader in most categories where its products are present: instant coffee, coffee systems and coffee capsules, cookery, breakfast cereals and instant cereals, baby food. In addition, the company has a strong position in the confectionery and pet food markets.

At the end of 2015, Nestlé Russia managed to achieve sales growth of 18.3% compared to 2014. The total sales of Nestlé in the Russia-Eurasia region amounted to 102.2 billion rubles.
The long-term success of Nestlé Russia has been achieved through a strategy of long-term investment in local production, development of products that meet traditional consumer tastes, active brand promotion, continuous development of distribution networks, as well as the use of local raw materials and components.

The total volume of Nestlé investments in the Russian economy for the period 1996-2015 amounted to more than 1.85 billion US dollars.
The Eurasia region in the Nestlé geography includes countries such as Uzbekistan, Kazakhstan, Belarus, Azerbaijan, Georgia, Mongolia, Turkmenistan, Armenia, Kyrgyzstan, Tajikistan.
Nestlé employees in the Russia-Eurasia region are about 10 thousand people. The company has 12 factories, 9 of which are located in Russia, which allows Nestlé to produce more than 90% of the products sold in the region's market locally.

The company's activities are carried out within the framework of the concept of corporate social responsibility "Creation of common values". Its essence is to create value not only for shareholders, but for society as a whole. Nutrition, rural development and water resources management have been selected as priority areas for social investment.

Nestlé Russia takes part in and independently implements a number of environmental and social programs. Since 1999, the educational program "Talk about Proper Nutrition" has been operating, aimed at developing a culture of nutrition in children as a component of a healthy lifestyle. To date, 7 million children in 56 regions of the Russian Federation take part in it. Another Nestlé Russia educational program, intended for parents and pediatricians, continues to be successfully implemented - “The First 1000 Days. Grow healthy from the first days. It aims to promote healthy nutrition from the moment a child is born and through the first 1000 days of a child's life. In addition, in 2015 we continued to successfully fulfill our commitments under the Nestlé Needs YOUth program. During the past year, Nestlé Russia-Eurasia provided internships and internships to 921 young people and recruited 2,442 young professionals, including people with handicapped. In addition, we took part in 312 events aimed at helping the younger generation to start their careers successfully. We also continued to work through the Alliance for Youth (Alliance4YOUth), created by Nestlé in 2014 with 12 partner companies. Thus, in 2015, we managed to organize 13 joint internship programs both at the Moscow office of Nestlé Russia and at our factories.

For over 20 years, Nestlé Russia has been making a significant contribution to solving social issues and supporting a number of significant cultural projects in Russia. 2015 marked the 10th anniversary of our fruitful collaboration with the world-famous Bolshoi Theatre. We are also proud to partner with outstanding musicians under the direction of Maestro Valery Gergiev in support of the Mstislav Rostropovich Music Festival and the Moscow Easter Festival in our shared quest to create eternal value for society and world culture.

This time, the LifeHacking site introduces our readers to the history of the creation of Nestle!

1. Swiss pharmacist Henry

Swiss pharmacist Henry Nestle concerned about baby food. Henry decided to create a product that was exactly like mother's milk. Soon the pharmacist creates such a product called Farine Lactee Henry Nestle(milk flour Henry Nestle). Powdered milk consisted of the most natural ingredients of that time: milk, sugar and wheat flour. Artificial milk turned out no worse than natural mother's milk. Then Henry decides to create his own milk production company.

Already in 1867 a pharmacist we know creates a company called Nestle(very selfish). The main goal of the company was to create a quality product for kids. First main consumers of products Nestle became a baby who could not tolerate mother's and regular milk. He started allergic reaction. The doctor could do nothing to help the baby. Then Henry offered to give him milk of his own preparation, and it did not cause allergies. Thus, dry flour from Nestle saved the life of a baby. In the future, this case aroused general interest, and Nestle products quickly gained popularity throughout Europe. Along with the popularity, Henry's wallet gained thickness, because the product brought a good income for the Nestle family.

In 1886 year Anglo-Swiss Milk Company created by two brothers Charles and George Page began to produce milk for babies. Initially, the American company produced condensed milk. Upon learning of this, Nestle launched the production of condensed milk in response. What a twist! The Pages were shocked by Henry's cheeky response!

2. Family coat of arms

A nest with birds is the family coat of arms of the Nestle family, translated from German Nestle means "small nest". When Henry Nestlé was asked to change the logo to a Swiss cross, he said:

“Unfortunately, I cannot accept your idea of ​​replacing the socket with a Swiss cross, since I cannot have different trademarks for each country. Anyone can use the cross, but no one else can use my family crest."

In 1905, two competing companies merged and then a new one appeared. Nestle and Anglo-Swiss Milk Company. At that time, Nestle already owned several factories in the US, Britain, Spain and Germany. Already in 1907, the company began to capture the Australian market in order to increase sales.

At the beginning of the First World War, the company's business went worse, because the delivery of raw materials slowed down. Delivery routes were cut off, there was not enough raw material, then the company squandered all its stocks of fresh milk. However, there were also positive aspects: the US Army needed condensed milk and powdered milk. Nestle company avoided its end thanks to the state order for the army. Military dry rations included condensed milk and powdered milk. And at the front, soldiers loved condensed milk. The company did not have enough factories, so they bought a few more factories in America. By the end of the war, sales had doubled from the best sales before the war. Nestle at that time had 40 factories.

3. First chocolate and Nescafe

In 1921 In 2008, the company suffered its first losses, the reason for this was: the rise in prices for raw materials, the fall in the exchange rate, a complete lull in the economy. Then a Swiss banking expert, Louis Daples, appeared in the company. Having carried out a number of reforms in the work of the company, he managed to normalize production.

also in early 20th century the first chocolate appeared, which became as in demand as condensed milk during the war years. In parallel, the company began to produce an instant chocolate drink, pasta for children and the familiar coffee. Nescafe!

During the Second World War Nestle again increased sales volume. All products of the company were in demand: instant coffee, condensed milk, chocolate, pasta. In 1943 year, the company's annual income was 100 million dollars, and late 1945 nearly 245 million dollars. Instant coffee brought the most revenue to the company Nescafe!

After the war years affected the company the best way. It was during these periods that the company expanded itself and expanded its product range. After World War II, the company merged with companies Alimentana S.A., which produced instant soups, and Maggie, thus forming a new holding Nestle Alimentana Company.

4. Entering a larger market

Nestle did not stop at companies Alimentana S.A. and maggie, the next step in the development of the company was the acquisition of a holding producing canned food, Crosse & Blackwell. Then in 1963 year, the company is already releasing new products of frozen and canned food under the brand name Findus.

Over the next eight years, the company actively bought out other companies, holdings and brands. Thus, in 1971 year Nestle acquires Libby- company producing natural nectars and juices. Further, the brand is included in the composition Stouffer. Nestle becomes the largest industry of its time.

Further actions of the company bring the company large earnings. Sales Nestle increased by more than 4 times! In 1966 the company created new technology making coffee. The technology was a low-temperature drying process! Thus, Nestle is releasing a new brand of coffee - Taster's Choice.

In 1974 year the company buys the holding L'oreal producing cosmetics. Nestle goes beyond the food industry!

5. Nestle in our time

AT 1990 year began the liquidation of a company engaged in the food industry. This situation was at hand Nestle. It was during this period that the company began even more vigorous activity. Competitors' products were quickly replaced by the company's products. New markets are emerging in China, allowing Nestle to increase its sales.

Nowadays it is difficult to imagine a product that would not have been manufactured by the company Nestle. After all, Nestle is baby food, culinary products, coffee, chocolate, pasta, ready-made breakfasts, hygiene products and much more. The company owns a large number of factories around the world. Products Nestle in demand in more than 60 countries of the world!

The first children's products were made Henry Nestle, the rest of the food was developed by the company itself. Baby natural juices enjoy great popularity in our time, as it is best for children. But people don’t even think that the company had to buy out a whole holding and a bunch of rights for its production.

Thanks to the site life hacking, you can now show off your knowledge of Nestle in front of friends.

Brand: Nestle

Tagline: Product quality. Quality of life (English Good food, good life)

Industry: food production

Products: Food

Owner company: Nestlé S.A.

Year of foundation: 1866

Headquarters: Switzerland

In the mid-1860s, the experienced pharmacist Henry Nestlé began experimenting with various combinations of milk, wheat flour and sugar in an attempt to create an alternative food source for infants who could not be breastfed. Its main goal was to help solve the problem of child mortality caused by insufficient and malnutrition. The new product was named Farine Lacte Henry Nestle (Nestlé Milk Flour).

After the new breast milk replacer formula Nestle saved the life of a premature baby, whose body did not perceive either mother's milk or its substitutes that existed at that time, this product received well-deserved recognition, and after a few years Farine Lactee Nestle was actively sold in most European countries.

The Anglo-Swiss Condensed Milk Company, founded in 1866 by the Americans Charles and George Page, became the company's main competitor. Nestle, expanded its range to include cheese and breast-milk substitutes in the mid-1970s. Company Nestle, which Henry Nestle sold to Jules Monner in 1874, responded by launching its own brand of condensed milk on the market.

In 1875, a resident of the city of Vevey (Switzerland) Daniel Peter came up with a method for obtaining milk chocolate by combining milk and cocoa powder. Peter, a friend and neighbor of Henry Nestle, founded a company that quickly became the world leader in chocolate production and later became part of the corporation. Nestle.

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