Small business in crisis. Business in crisis: promising areas for small business! What activities can bring profit in a crisis

11.10.2019 Heating systems

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What ideas can be used for business in a crisis? Crisis times in Russia come not for the first time. Suffice it to recall the period of 2008, 1998, when the life of ordinary citizens was like survival, and hard times came for business. During the financial crisis, the state saves itself and its government, and ordinary citizens can only look for ways to earn money and develop.

Is crisis always synonymous with decline and regression? A large number of entrepreneurs started their business in times of crisis, and they achieved great success. In an environment where you can rely only on yourself, your knowledge and intuition, the best business idea matures. What kind of business to do in a crisis? Are there favorable areas for the activity of a novice entrepreneur?

The most relevant business in times of crisis

It is necessary to consider, think over and choose which business to open in a crisis, assessing the opportunities and the situation in a particular region. While in one region small businesses reduce salaries to employees during the crisis, carry out layoffs and exist at zero, in another region they open new individual entrepreneurs that work for profit. In order for a novice entrepreneur to understand what kind of business to do in a crisis, one should apply logic and select those areas whose position only benefits from the difficult financial condition of the country. There are such business ideas, and there are many of them.

No matter how there is a business in a crisis, people never cease to need food and treatment. Food is needed anytime, anywhere. When the financial tension in the country grows, people try to save on everything, especially on food. The economic situation is pushing retailers to remove delicacies and expensive products from the shelves, replacing them with cheap ones. The food sector is considered the least affected by the crisis. Business ideas related to food production are getting a good start and development.

Bakery production is an excellent example of a win-win option for opening an IP. A small bakery in a residential area with fresh pastries and competitive prices will provide a good turnover. The idea does not have to be innovative and creative - this does not affect success. A stably operating small enterprise that provides residents with inexpensive bread is doomed to success. It is important to understand what exactly people need in a crisis and how to least cost cover this need.

The sweet business is flourishing like never before during a crisis. The experience of the 90s showed that sweets, chocolates and sweets sell well in difficult times. It has to do with the psychology of a consumer who wants to sweeten up a hard life. Expensive gifts replaced with boxes of chocolates, chocolates and confectionery.

A profitable business goes into crisis when it is possible to recognize an unoccupied niche, a product that consumers need, and set a competitive price. It is necessary to correctly calculate all the indicators, draw up a business plan and follow it carefully.

Sell ​​your opportunities

Successful small business ideas are based on the management of financial resources. If a person has knowledge and experience in the field of consulting, but does not have the opportunity to invest on his own, then he may well sell his ideas and knowledge in consultations to businessmen and investors. Ordinary people new ideas are required in a crisis, where to invest savings, how to save them until the end of the economic downturn, etc. For this they are willing to pay. Consulting services are an excellent example of a small business in a crisis that does not require large initial investments.

Another working business idea is a car service. New cars are an illiquid commodity in a downturn, but old ones continue to break down. People do not have the opportunity to update old models, and they go to fix them. For the working class, in most cases, the car is not a means of luxury, but a means of survival. Someone starts to earn extra money in a taxi, someone gets an additional job related to the transportation of goods. Business development in a crisis in the field of auto repair has been popular since the early 90s. You can start repairing cars, gradually considering offers to buy a parts store or a car wash in your neighborhood.

Entrepreneurial women can organize their tailoring business. To do this, it is not necessary to rent a property - you can get by with a room in your own apartment. Since buying good clothes is becoming too expensive for the population, many are looking for an alternative way out and go to dressmakers to alter an old coat, make new trousers, a three-piece, a dress. Owning a business for women who can sew does not require any costs if you have the minimum necessary equipment.

Ideas for business in a crisis can be gleaned from the experience of Western colleagues. Companies in a crisis are trying to reduce costs by cutting salaries and headcount. By reducing the staff and rented space, they manage to emerge in difficult economic realities. At the same time, such companies use outsourcing services. Freelancing and outsourcing are becoming more and more popular these days. Companies hire an incoming specialist to service office equipment, and another company or a private worker who is ready to serve online for bookkeeping. When compiling an anti-crisis business plan, companies are actively looking for opportunities to save money. If you quickly navigate the needs of such companies, you can profitably sell your services.

Service business

Many ideas in a crisis are related to caring for the elderly and young children. Since most of the citizens, due to lack of money, are trying to get a part-time job or a second job, children and the elderly are left unattended, and care services are required for them. You can organize a fairly profitable business in the form of a private kindergarten. Few things bring so much joy and pleasure. There are more and more working mothers, and state children's institutions cannot cope with the volume.

Parents are forced to send their children to special groups where they will be looked after while they try to earn more money for the family. The situation is similar with older people who require special daily care. If a earlier man If he could afford to take care of his elderly parents on his own, then in a crisis and lack of money, he would most likely go to work, and hire a specialist for them.

Actual business in the 21st century is the creation of a video blog. The most popular youtube platform allows anyone to create channels without restrictions and investments. All that is required of a blogger is to create popular content, get a large number of subscribers and start earning from advertising. This business is not easy, but with the right approach it is very profitable. Many girls and young people, opening a blog for entertainment, in times of crisis began to seriously consider it as a source of income.

Internet business is relevant in times of crisis more than ever. Online stores are becoming an alternative to regular shopping: those who want to save money order clothes and groceries online, and the owner receives his percentage without spending money on renting premises and staff. When choosing a direction for a store or a blog on the Internet, you need to evaluate what kind of business is currently relevant. For example, selling children's clothes or goods from China.

New in crisis

How to open a business in a crisis, what to do? Women who want to increase their income, in times of crisis, start selling cosmetics. Surprisingly, but true: in difficult economic times, girls buy more cosmetics than in calm, stable times. This phenomenon has a psychological explanation, and this must be used. Any enterprising girl will be able to open her own business in a crisis selling inexpensive skin and body care products.

AT recent times online stores offering environmentally friendly tonics, creams are widespread self made, soap and hair masks. Mastering a small home production of simple creams, gels and tonics is not so difficult.

You can start a business with home cooking small batches, and then develop to your own store.

If a crisis has come, what should an active young man do? Start your own trading assistant business. Due to the onset of a difficult economic situation, people begin to sell their property in order to pay off debts or simply survive. Those who have at least once tried to sell property through an ad on the Internet have encountered a number of difficulties that can be skipped by hiring a sales assistant. For a small percentage of the transaction, this person will disseminate information on the necessary resources, organize the delivery of things from the seller to the buyer and receive favorable conditions for everyone. Owners are willing to pay for it. It's relative new business, which is just coming into Russian reality.

Starting a business from scratch is very difficult, and especially in a crisis. It is during this period that network marketing flourishes, offering its adherents high income without investment. The network business idea is as old as the world, but it gives obvious advantages to those who want to have unlimited earnings. In times of crisis, goods from the catalog are perceived better than in any other period, so you can and should start building your business on this.

Before you open your business in a crisis, you need to assess the situation on the market, understand the needs of people and identify open niches. They are always there, as needs grow and change. The most profitable small business is built on high costs ah and high demand. Think about what you can present to the market that others cannot. Doing business during a crisis is no more risky than at other times. You always need to be able to assess risks and calculate profitability. Those who keep their nose to the wind quickly switch to new things if they see problems ahead.

There are types of businesses that will be relevant at all times, for example the following:

  • grocery;
  • medical;
  • services sector;
  • car service.

But their success depends on how to develop and how to manage. The crisis is the time to think about how to start living by your own rules, which will not depend on the decisions of the state.

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A crisis is not the best time for entrepreneurship. During this difficult period, many companies are closing, others are forced to reduce production and reduce staff. However, it is this period that can become a start for businessmen and even the key to success. It is important to choose the right direction of activity and carefully plan your expenses and income.

Business in a crisis: what to open in order not to miscalculate and how to succeed in an economically and politically difficult period? The answer is contained in the materials of our new article.

People living in countryside, can bet on household plots. Among the most promising ideas:

  • home canning and harvesting for future use;
  • farming.

How to open farming from scratch and what documents are required for this, you can find out


Ideas for business in a crisis - an apiary in the courtyard.

Apiary in the backyard

Organizing an apiary is a great idea for people living in an ecologically clean area. To create it, you will need a spacious estate where the beehives will be installed. It will require the purchase of promising bee colonies and additional equipment.

To work in the apiary, 2-3 experienced employees who have undergone special training are needed. Investments in the project can reach up to 150,000 rubles (it all depends on the size of the apiary). Monthly income minus mandatory expenses - from 20,000 rubles. Business pays off for a long time, it can take up to 3 years.

Fruits, vegetables and greens

Residents of the village can do canning, drying, freezing berries, vegetables, herbs. Fruits do not have to be grown, they can be purchased from fellow villagers.

You can start with a minimum: several freezers, household stoves and a spacious room for processing workpieces. A cellar is needed to store finished products.

To make blanks a success, you can use original recipes. Do not limit yourself to standard jams and pickles. Offer consumers natural marmalade, marshmallows, marshmallows, seasonings for meat, spicy spreads for sandwiches. The more original and wider the range, the higher the opportunities for implementation.

You can sell your products at fairs, offer them to grocery stores. Great option– implementation through an online store or groups in social networks.

Costs depend on the scale of the business, you can start with a minimum of 25,000-30,000 rubles.

domestic animal husbandry

People with animal husbandry skills can take care of geese, rabbits, nutria. On the basis of the farm, you can organize a mini-workshop for dressing skins, cooking stew or sausages. The sale of breeding young animals is also in demand.

A very promising option is goat breeding. Thoroughbred goats are highly productive, their milk is healthy and in demand by city dwellers. You can make yogurt, varenets, cottage cheese, cheese and other products from homemade milk. The cost of creating a farm depends on what animals you will breed.

For example, a small chicken farm of 100 heads will have to spend 50,000-60,000 rubles. Selling eggs will help earn 125,000 rubles a year. Investments in the business will pay off in 1.5 years, with an increase in livestock, the profitability period is reduced.

How to raise rabbits at home in sheds and according to the Mikhailov method, you can read


What to do in a crisis to earn money - livestock.

What to do in a crisis to earn money: ideas for residents of the metropolis

Residents of big cities have much more opportunities. In megacities, a solvent audience remains, for which an interesting proposal can be formulated.

Auto for the thrifty

During a crisis, people try to save on purchases and treat property with greater care.

Naturally, the car service business will remain relevant. You can open a car service with a parts store. It is advisable to focus on the widest possible audience, servicing cars of different brands.

An interesting offer is a car repair shop franchise that allows even people without experience to enter this business. The list of costs includes the rent of a workshop, the purchase or lease of equipment, the purchase of new or used parts. Trade can also be conducted virtually, which will significantly reduce costs.

Opening a franchise car shop costs about 100,000 rubles, the payback of the business is quite high. A permanent workshop brings up to 40,000 rubles per month.

Beauty within walking distance

In a crisis, you can bet on beauty. or nail salon in a residential building will not require large expenditures. A room for 1-2 chairs with a small entrance hall and a place for a manicurist can be equipped with inexpensive used equipment. Seats in such a salon can be rented, this will significantly save.

You can open a salon for 80,000 rubles, including rent. With a basic set of services (haircut, coloring, styling, manicure) and daily servicing of 10 clients, you can achieve an income of 40,000-50,000 rubles per month.

New ideas for business in crisis

The difficult financial situation in the country perfectly stimulates the formation of new ideas in the field of entrepreneurship. Free niches can be filled with new proposals or creative rethinking of old ones. Try to bet on the food business.


Ideas for a business in a crisis - the production and sale of cheese.

Cheese for everyone

The restriction on the sale of cheese could be an incentive for new producers. No need to follow the path of dairy factories, offering a product that is not too expensive, but not tasty. Bet on the production of real high-quality cheese from natural raw materials.

Russian entrepreneurs have developed technologies for the production of semi-hard, soft and pickled cheeses, these recipes can be used. Production can be expanded by cheeses with additives: nuts, herbs, peppers or olives.

For the organization of cheese production, permission from regulatory authorities is required, products must be certified. To organize a company, you need a spacious room (200-300 sq. m), as well as a complete set of equipment.

It is cheaper to purchase a cheese-making line in a complex, it can be leased. Full cycle production costs - from 6,000,000 rubles.

With a monthly income of 60,000 rubles, you can count on payback in 2 years.

Pasta in the public domain

Another idea for people betting on products is the production of pasta. Chinese manufacturers offer mini-factories suitable for the production of spaghetti, penne, vermicelli, lasagne sheets and other types of pasta. You can make pasta from refined wheat, dark, buckwheat flour, add bran, vitamins, natural dyes to them.

For a mini-factory, it is worth buying equipment for packaging and a machine for printing branded bags. To organize a workshop, you will need a spacious room (at least 100 sq. M). The cost of purchasing equipment is 300,000-500,000 rubles.

When selling through a distribution network, you can count on profit from 20,000 rubles per month. Payback depends on the speed of concluding sales contracts.

Shop in a new way

During the crisis, small grocery stores began to open at an accelerated pace, competing with supermarkets. Such shops provide residents of new microdistricts, not spoiled by retail outlets.

You can learn how to open a grocery store from scratch and draw up a competent business plan with cost calculations.


Business in crisis: what to open in order not to miscalculate - a grocery store.

You can bet on a universal assortment, or focus on one product group: bread and confectionery, meat, milk. By concluding an agreement with producers from the village, you will be able to offer the consumer tasty, healthy and inexpensive products that distinguish you from your competitors.

The price of opening a mini-shop is from 200,000 rubles. Monthly earnings minus the cost of renting and purchasing goods - from 15,000 rubles.

Having started a business in a difficult time of crisis, aspiring entrepreneurs face a variety of problems. However, marketers note: at this time, the most viable and courageous enter the market, having carefully calculated all the risks and are ready for unforeseen situations.

Firms and stores that open during a crisis often turn out to be very viable and successfully continue their activities when hard times are left behind.

Business in crisis: what to open so as not to miscalculate? The answer is in the following video:

It often happens that plans for a happy and peaceful future suddenly collapse. This is not necessarily due to personal mistakes at work or incorrect decisions taken in business. Globalization has affected all developed countries so much that a simple layman has little effect when the economy of an entire state or the world is in a fever.

Therefore, it remains only to accept the realities of the current situation and experience the constantly recurring waves of the crisis, thinking over what kind of business to do in a crisis.

What to do in a crisis?

In a world where fictitious capital is many times greater than real capital, a crisis is not something new and surprising, but it always comes abruptly and at the wrong time. Untrained entrepreneurs lose their assets and employees lose their jobs.

There are 2 options for a businessman during an economic downturn:

  • Trying to restore and establish your former business, which may not be in demand at this time.
  • Find a new source of income in a completely different area, which is profitable even in a crisis.

To make the right choice, you need to determine whether there will be any demand for goods or services that were steadily bought in the pre-crisis period. If such prospects are not foreseen, then you should look for other niches for the implementation of your business projects, determining what kind of business to do in the 2016 crisis.

When the population is severely short of financial resources, companies that produce luxury goods and expensive durable goods are the first to suffer. If the question arises, whether to leave money for food or pay a consumer loan installment, then the choice will be obvious.

Therefore, in order to successfully endure the consequences of the crisis, it is necessary to offer people goods and services for which they will willingly allocate money even in a difficult economic situation. So, consider a business in a crisis - what to do in 2016 and make a profit.

What to do in the crisis of 2016 - the best ideas

Essential Goods

It can be, for example, medicines or clothes, but food remains the most demanded product. You have to cope with hunger and thirst at any time, so the food business is the least affected by the decline of the economy. Meat, bakery and confectionery products, water and alcoholic beverages - all these goods are taken off the shelves, regardless of the ruble exchange rate today and how much a barrel of oil costs.

A businessman is required to choose a specific niche, correctly present his product and attract buyers favorable price, which will play the most important role in this moment time. Such a business can be started even from scratch in your kitchen, with only a passion for cooking and money for the first batch of ingredients. And this is perhaps the best answer to the question of what to do in a crisis in order to earn money.

Car repair

A new car is a big investment in times of crisis that most people are not financially ready for. Therefore, the repair and maintenance of old vehicles are in demand more than ever. During an economic downturn, there is also a good chance to get the necessary parts or an entire auto shop from a ruined businessman for next to nothing.

Blogging

Social networks and blogs are experiencing a peak in popularity, and you can make good money on this. The blogger is required to be able to create unique and interesting content for a specific target audience, and all income is based on advertising that is placed on the site or used in the posts themselves.

Direct sales

This type of income is suitable for people who have a loose tongue and who can sell any product, sometimes even against the wishes of the client. An example can be taken from companies such as Avon or Oriflame.

What kind of business to open in a crisis - 15 relevant business ideas for 2017-2018

The most important thing is that this business does not require initial investments and the presence of an office.

Any investment during an unstable period is associated with a risk that many entrepreneurs are hesitant to take on their own. In these situations, they turn to a qualified specialist for help to analyze the situation and suggest what decision should be made. This is one of the best options for what is profitable to do in a crisis, for economists left without work due to the crisis.

Educational courses

Even in the most difficult times, parents strive to give their child the best education, so the demand for talented tutors never falls. Moreover, the crisis affects the labor market. To get a decent job, many people attend various specialized courses in an effort to improve their resume in the eyes of a future employer.

cosmetic business

The desire of women to be attractive and take care of themselves cannot be broken by any crisis, this is a fact. Therefore, cosmetics sales remain high even during the period of economic instability. For many girls, the very fact of buying a new perfume or lipstick is a cure for stress and allows you to forget about pressing problems.

Preparing the property for sale

The real estate market is very sensitive to changes in the economy, during periods of recession it is extremely difficult to find buyers for new houses and apartments, people simply do not have enough savings. The only ones who do not feel the impact of the crisis in this market are home staging specialists. The task of these experts is to give the property the best presentation (make redecorating, properly arrange furniture or remove an unpleasant smell from the room). Such work is best suited to designers or experienced builders involved in the repair of apartments.

Caring for the elderly

There are many elderly people who need daily care, but their relatives have too busy schedules, and they are deprived of the ability or desire to do it themselves. Starting an aged care service is not a bad business idea at any time. In addition, there are wealthy pensioners who want to see the world and have accumulated funds for this. You can help them realize their dream and at the same time make money on travel arrangements.

Environmental business

AT last years Demand for environmentally friendly products has skyrocketed, both in the food industry and in the fashion world. Enterprises that do not harm the environment have become especially revered.

Sites for discounts and sales

Such resources are always in demand among consumers seeking maximum savings. But during the crisis, sites about promotions, discounts and sales acquire special value, bringing the owner a good income from advertising.

remote employee

Large companies use any methods to reduce their costs. Issuing tasks for outsourcing allows you to get rid of the need to maintain an office and reduces the cost of wages. Remote workers also benefit. They do not need to spend money on travel and have the opportunity to control their schedule.

Online video creation

Going to the cinema is associated with considerable expenses, especially if there are popcorn lovers in the company. In this regard, and with the desire to save money, the Internet has replaced cinema visits for many people. The demand for high-quality online video has increased, and many sites have appeared where you can sell such content.

home business franchise

For those who are afraid to open a business on their own, there is an opportunity to buy a time-tested franchise that is designed for a business from scratch at home.

Online trading assistant

There are a number of online sites where you can profitably sell old or unnecessary things. However, many people do not know how these resources are arranged and how to work on them correctly. Such sites provide the opportunity to trade on behalf of others, and people willingly use the services of sales assistants who have a percentage of each transaction.

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Article comments

Most people on our planet every day wonder about starting a business, but still more people are thinking about ideas for their own business.
A lot depends on the idea, because it lays the foundation for your future business. So that you do not waste time, nerves and, of course, money, you need to consider and analyze only really working business ideas.

What are working business ideas?

Working ideas for business include only those ideas that can bring you the desired and, more importantly, constant profit. In an idea, you need to see something that no one else has been able to see.

How to understand that an idea for a business will work and you can make money on it?

The idea for a business will become working when opening your business will allow you to earn an amount of days, which in turn will pay off all the costs of starting a business. Do not rush to conclusions, because at first your business can bring you a good income, but a turning point may occur and your small business will slowly die.

Classification of business ideas

I classify all ideas, because it is more convenient to analyze them and make some forecasts about your future business. They are divided into three groups, namely:

  • Highly promising;
  • Unpromising;
  • Medium perspective;

Now let's take a closer look and analyze each group.

Unpromising

The unpromising ones include those ideas, by implementing which you will receive a temporary profit. Opening an ice cream stand is a good example. From this example, it is already clear that the main profit will come only in the summer, and in the winter you, alas, will have to bite your nails. So opening a business based on such an idea will be empty and hopeless.

What ideas are suitable for starting a business in a crisis?

Medium perspective

Medium-term business ideas include:

  • Office chair with footrest;
  • Musical bathroom;
  • Sweets with natural juice;

You can read about all this in the article about ideas for starting a business. It seems that everything is fine, these ideas can be developed, but will you make money on your business in 2-3 years or later? Optimists will say - yes, but you need to evaluate everything as it happens in real life.

One entrepreneur opened a company whose main service was to provide citizens with the necessary information. Kind of like a help desk. This company brought him good income, but with the development of the Internet, the service representing his company became simply unnecessary for anyone.

Hence a small conclusion: you need to think about the prospects of your business even at the "fundamental" stage, that is, at the very moment when an idea is thought up that should work. Let's move on and look at the last group:

Highly promising

Highly promising working ideas are related to a business that will generate income in five, ten and fifteen years. Such a business includes only one whose services will always be in demand. Based on this, you need to look for ways to create and develop your "precious" business. Such businesses include:

  • Opening your own grocery store (people will always eat while they live);
  • Opening a beauty salon (people will always want to look beautiful and this trend is growing every year);
  • Clothing store (a person is simply forced to dress);
  • Business related to biological and chemical industry(there is a whole future behind these directions);

Conclusion: open a highly promising business based on working business ideas! Good luck to you!

Section: Tips

Publication date: 2017-12-08 18:06:26

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The thought put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer ...

The idea put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer the sacramental question - what to do with business in a crisis? After all, while some entrepreneurs are experiencing panic and losses during a crisis, others are making their own success story...

First of all, you need to understand what happens in a crisis in the three main segments of goods and services - for the rich, for the middle class and for people with incomes below the average.

Many economists and marketers agree on the following: the rich market remains relatively stable; the "middle class" market is rapidly shrinking, it is in a fever; the market for "those with below average incomes" is growing!

Why is that?

People who are considered to be rich, as a rule, have a good "margin of safety" and are in a big financial gap even from the middle class, which simply cannot be overcome. Many of them may lose millions or even billions without becoming poor. And so they will remain true to their habits. Here are just a market focused on the rich - quite narrow. And the competition is high. And the start-up costs for starting a business are extremely high. Therefore, starting to work immediately on it is quite difficult, both in a crisis and outside of a crisis. In general, it's a matter of taste.

The market focused on the middle class is very promising in normal times and covers the widest segment of goods and services. But the crisis always hits the middle class especially hard. Moreover, not only (or even not so much?) materially, but psychologically. During a crisis, the incomes of some representatives of the middle class fall to the state of "poverty" for objective reasons, but the majority begin to save heavily simply because of negative expectations, fear for their future.

Therefore, during a crisis, the market, oriented towards people with "below average" incomes, begins to grow rapidly precisely at the expense of the middle class, either former or frightened. For people with incomes below the average, there is simply no opportunity to drastically reduce their consumption.

Accordingly, during a crisis, it is the businesses that grow best that are focused on those who are not going to spend a lot and save every penny. And we need to help these people save money!

What kind of businesses might these be? The scope for new ideas is unlimited. And a few traditional ones - I can suggest:

- inexpensive and the most necessary food - people always want to eat and drink;

- budget catering - see "point one";

- pharmacies - what most people save on last;

- repair of clothes, electronics, household appliances - what was simply thrown away in the best years, in a crisis, most likely, they will try to repair;

- stocks and second-hand - here, I think, nothing really needs to be explained;

- goods for children - diapers and sliders - this is something that few people will save on either ...

It is clear that in the price segment "below average" there is also fierce competition and earnings on one conventional unit of goods or services are much lower than in other segments. So you need to immediately tune in to work "according to the areas", attracting a mass client. How to do this is a topic for another conversation ...

But I promised to tell you about the second meaning of the phrase "in a crisis, businesses for the poor always grow." The fact is that a crisis is the best time to start or expand a business for entrepreneurs who do not have enough start-up capital. A crisis is a time of especially wide opportunities.

Business in times of crisis: promising areas

The rent of office and production space at this time is the lowest, the cost of real estate, in principle, is also the lowest. At this time, it is easiest to find qualified specialists who are ready to work at this stage for a relatively modest remuneration. In addition, you can save a lot on equipment - in a crisis, it is easier to find good used options. Well, the competition, be that as it may, but falls. It is clear that it simply will not. But when and to whom, in principle, is it easy in business? Just remember that difficulties only make us stronger, and hurry to use new opportunities. After all, the crisis is also not eternal ...

Aleksey Voronin shared his thoughts with you

Tags: Money and business, Voronin

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? low or high price category? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 — by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Buyer type

signs

Behavior

"Optimizer"

Men over 45 living in major cities

Refusal from expensive brands (21%), switching to cheaper ones (31%)

"Rationalist"

High income people

Make a shopping list (29%) and always follow it

"bargain hunter"

Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)

Purchase goods mainly through promotions (19%)

"Thrifty"

Residents of small settlements, low-income people

They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

Fig.1. How e-commerce is growing in Russia*

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Consider which product is profitable to trade today, using an example successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even with austerity, buyers will never exclude them from consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive trade, lighting, medical equipment and base batch.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see below).

What kind of business can be done in a crisis

Table 2).

What to look out for

Souvenirs, gifts

  • high demand (seasonal holidays, birthdays, memorable dates, etc.)
  • you can sell goods of your own production with a markup of up to 300%

Goods for pets

  • the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket
  • a good solution for those who do not have a pet store near their home
  • goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote
  • in a crisis, many people switch to animal offal feeding

Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)

  • enthusiastic people are a grateful audience: they will always find funds for their hobby
  • it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)
  • many people hesitate to buy collectibles online because of the risk of fakes
  • goods are not cheap, so the demand for them in a crisis will be limited

Goods for recreation and tourism

  • more and more people are oriented towards active and country rest
  • attractive delivery of bulky and bulky goods to the apartment
  • it is difficult to find suppliers (China does not suit everyone)
  • a lot of imports - currency risks
  • seasonal demand
  • many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

Questions and answers on the topic

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Useful information

What is the best business to do in a crisis

Not so long ago, crisis phenomena in the economy posed a real threat to most entrepreneurs. Today they have become so familiar that they are perceived in a completely different way. Truly successful businessmen have not only adapted to the permanent "crisis", but have also learned to take advantage of it.

It is impossible to deny the fact that the resources of the entrepreneurial market are limited and the situation on it is unstable. As for the demand for goods and services, it is not easy to predict it. Credit institutions are in no hurry to issue loan obligations to everyone and everyone, as it was quite recently, and investors are losing their taste for financing interesting, but ambiguous projects that may not pay off.

Profitable business directions

It should be understood that the absence of losses is already a benefit. Thus, the type of activity that does not require global financial injections becomes the most viable in a crisis. And, I must say, the market has plenty to choose from!

Consulting companies agree that in difficult times for the economy, the service sector has an obvious advantage. Organizations providing services are the most profitable. The problem for a novice businessman who has chosen this kind of detail is usually the rent. It is not necessary to hire employees at the stage of business formation: all work can be done on your own.

One example of a safe (even in times of crisis!) commercial activity is blogging. In some cases, to implement similar project you will need the help of web-developers, the cost of services of which starts from $100. For this amount, you can get a concise, but working site.

The next safe business option is reselling. The “buy cheap, sell high” scheme has been in effect since ancient times. For a quick increase in turnover, it is difficult to come up with something more effective. Having engaged in reselling, it makes sense to adopt Internet technologies: in other words, to open your own store on the Web. The owner of a virtual outlet spends money only on maintaining the site, its advertising and, of course, on the purchase of goods.

What activities are relevant in a crisis

A profitable business is a business that is in demand, or relevant. Relevance is directly dependent on the purchasing power of potential customers, which, as you know, is also affected by the crisis. "Times of Troubles" make the consumer more far-sighted and, as a result, stingy. He won't waste money anymore. That's why the planning phase needs to figure out what consumers still can't refuse, and make a thorough analysis of their purchasing power.

In the West, the percentage of small businesses is much larger. Therefore, it makes sense to take a closer look at foreign trends and progressive solutions in this area.

European analysts have compiled a list of the five most promising areas of anti-crisis commerce. Here's what it looks like:

  1. 1. Providing repair services. In times of economic instability, almost everyone is forced to abandon new acquisitions. True, for some it can be luxury items, but for someone - essentials.

    Eight ways to make money in a crisis

    But, one way or another, in a crisis, people suddenly realize that it is more profitable to repair many things that have become unusable. Why not give them that opportunity?

  2. 2. Fast food. Since restaurants and cafes lose their attractiveness in the face of a decrease in the purchasing power of the population (and the desire to have a bite in the middle of the day does not disappear), you can bet on fast food. Fast food will always be in demand.
  3. 3. Drug trade. This business requires an impressive start-up capital, but never loses its relevance: the demand for medicines is consistently high. By the way, medicines in the majority are not subject to VAT.
  4. 4. Sale stores. Stores like "Fix Price" or "second hand" in times of crisis multiply like mushrooms after rain, and each of them has a good chance. Low prices and constant discounts attract not only young people, as is commonly believed, but also all those for whom brands do not matter, but the price does.
  5. 5. Providing collection services. In a crisis, not only physical, but also legal entities turn to collection companies for help. Of course, debt collection is not a business that evokes pleasant associations. But in an era of general aggravation of stinginess, it is extremely relevant and profitable.

How to run a business in times of crisis

The ideal of a "crisis" business is a break-even enterprise. The task of the owner of such a company is to minimize negative changes in the level of liquidity. Only in this case, the business will not only survive, but also develop even in extremely unfavorable conditions.

To keep their company profitable, many businessmen turn to consulting agencies for help. But such measures do not always lead to a positive result, and, of course, require funds. There is no guarantee that the recipe for overcoming the crisis, proposed by the consultants, will work in a particular situation.

But there are other ways to keep a business going. One of them is to minimize third-party costs.

There are also rules that must be followed so that changes in the economic situation cause as little inconvenience as possible:

  • Maintain the ability to shrink the business. With regard to the nature of the risks, new players in the market experience the same difficulties as existing enterprises. The most dangerous risk is a negative change in the level of liquidity. The decrease in demand is not so critical compared to the lack of funds for the development of the business. However, the decline in consumer purchasing power poses a threat to inactive business - that is, one that cannot "shrink" and "expand" as the case may be.

    To minimize risks, you need to limit costs (primarily unreasoned) and avoid long-term commitments.

    As you know, small businesses mainly spend money on rent and salaries of employees (and staff turnover in small businesses is usually high). To ensure "compression", the renewal of personnel will have to be abandoned, as well as the indexation of salaries. But even these measures do not guarantee keeping afloat. Only a flexible business model will help to truly control the situation.

  • Strive to maintain liquidity. Low liquidity in a crisis will inevitably lead to the death of an enterprise (or even an entire industry). An example of this is the many construction projects that were never implemented due to the 2008 crisis due to lack of funds.

    But if the leading manager is able to ensure at least some development of the enterprise in adverse conditions, the business has a chance.

  • Seek and develop new opportunities. In fact, the crisis is a stimulus for development. This is confirmed by numerous examples. When the market situation changes the worst side, it is time to search for new economic niches. Many executives choose to "work in a parallel direction." For example, the owner of a company supplying office supplies may pay attention to office furniture. There are more daring options: for example, opening a cafe at a bookstore. Crazy ideas in times of crisis have a special potential.
  • Change and improve. A good leader knows how to take the initiative. He does not so much act under the pressure of circumstances as he is ahead of these circumstances. When drawing up a development plan, he must take into account all the possibilities, both for expanding and shrinking the business.

    If an enterprise develops steadily and gradually improves under competent management, the onset of a crisis can only slow down these processes, but not nullify them.

What to do in a crisis

Creating a viable enterprise in an era of economic instability is a noble goal, but difficult to achieve. Any mistake in this field will have dire consequences. To minimize possible losses, a novice businessman must learn how to plan the distribution of investments.

A business plan should take into account a number of aspects: the amount of invested funds, the desired development timeline, income and expenses, and the number of employees. To assess the profitability of various business areas at a particular point in time, it is necessary to analyze the market. Identifying the most stable businesses, studying their policies and borrowing some business decisions is the surest way to succeed.

So, here is what the future business owner should take into account:

  • trends in the area of ​​the market that he is going to develop;
  • investment in the production and promotion of services or goods;
  • risks large and small;
  • possibility of loss Money, Unexpected expenses.

It must be remembered that the funds allocated for business development, in a crisis situation, can become the basis for a rapid leap forward. You should pay attention to advertising (but do it wisely). And finally, it is necessary to calculate the profit that a business brings in "black times": in some cases, instead of trying to pull out a hopeless business, it is more reasonable to admit its failure and stop investing in a doomed project.

Western experience

Most of the progressive solutions are created and tested abroad. And New World, and Europe has experienced many crises. Therefore, domestic entrepreneurs are advised not to lose touch with their Western counterparts, who have a lot to learn from.

And finally, the main thing that an entrepreneur should remember is that the most relevant anti-crisis business is not so much profitable as break-even.

How to increase sales in a crisis

Crisis threats can be neutralized by enough high level and even use them to further boost sales. Read about how to do this in our publication.

What kind of business to do in the village

This article will discuss what entrepreneurial activity you can do in the village. We will talk about the five most promising areas of rural business.

New phenomena of the economic situation, those that a few years ago frightened entrepreneurs with the loud word “crisis”, are now nothing more than the usual state of affairs. Business has adapted to the crisis and made such an element an integral part of comprehensive development.

The entrepreneurial market a priori notes future instability, limited resources and large fluctuations in demand for manufactured goods and services. Lending institutions have become an order of magnitude more careful with the issuance of loan obligations, and investors have lost serene confidence and stopped investing their money in any more or less interesting project.

Doing business in a crisis

A break-even enterprise is a profitable business in a crisis. Minimization of losses in the level of liquidity will allow us to survive the unfavorable period without major problems and stay afloat, not approaching the zone of discomfort - the zone of bankruptcy.

There are many ways to keep a business profitable. Large consulting companies offer various anti-crisis policy services, but most of them do not work and are a waste of funds.

In order to maintain the buoyancy of the business, one should not be nervous, it is better to carefully develop an enterprise policy that allows minimizing third-party costs. To do this, follow four simple rules:

Preserving the possibility of "compressing" the business

At its core, the risks of new projects are almost identical to the same risks to which enterprises in the market are exposed. The most significant risk is the lack of the required level of liquidity. The decrease in demand is not so dangerous in comparison with the lack of financial resources for the minimum development of the enterprise. A drop in customer purchasing power will be most dangerous for those businesses that cannot shrink in direct proportion to the change. To avoid unnecessary risks, the retail business should refrain from long-term commitments and unjustified expenses. Statistics show that for small businesses, about 80% of the cost structure is assigned to the rent and remuneration of personnel. Retail business is characterized by high staff turnover (up to 60% of staff). For a more thorough "compression" of the enterprise, it is planned to suspend the hiring of new personnel and stop indexing wages. In any case, optimal "squeezing" will only occur when using a flexible business model.

Maintaining liquidity

The lack of a sufficient level of liquidity as a result can turn into big troubles. A striking example is the real estate business (development). During the 2008 crisis, most of these projects died out due to lack of funds to complete the work.

A profitable business during a crisis is due to the manager's ability to support the company's policy in a position of at least minimal development. Otherwise, the liquidity ratio will tend to decrease.

Search and development of new economic niches

Crisis is a time of opportunity. Year after year, adhering to this principle, many entrepreneurs have brought their business to a qualitative level. new level. In the event of a crisis period, you can always let your business open the way for development in a new area.

A good option for expanding activities would be to work in a parallel direction. If the company sells stationery, then why shouldn't it do books? However, a big step of business in the other direction will not be a disaster. Crazy ideas can bring fabulous profits even in times of crisis. Do you sell books? So let the buyers have the opportunity to start reading the purchase in your own cafe.

Improvement and the opportunity to change

Business and its organizer should not be like small child who needs to be forced to do something. The development of the enterprise should always come first. Already when writing a business plan, you should lay down a lot of points that take into account the comprehensive improvement of the enterprise.

The onset of critical times, with a stable and positive business development, will only become a fly in the ointment. Enterprises that have active growth during the crisis lose their development topics, while, with proper business management, the possibility of business degradation is reduced to nothing.

Profitable business in a crisis

When creating a business at a time when the economic situation is going through a crisis, a clear planning of future investments is necessary. The cost of each error is comparable to the same error in normal times.

The formation of a business plan involves many aspects - the timing of development, envisaged investments, planned costs and income, the number of employees, and so on. For more full view about the profitability of certain areas of business, an in-depth analysis of the market is carried out. He will identify the most floating enterprises, by analogy with which you should conduct your business policy.

To create a profitable business in a crisis, an entrepreneur must consider:

  • trends in the market in which he plans to open his business;
  • the cost of introducing and promoting the product or service produced;
  • the likelihood of risks, both large and small;
  • the likelihood of losing your investment.

The funds initially allocated for the development of the enterprise will become the foundation for an excellent breakthrough during the crisis. Optimally selected advertising services will allow you to spin the engine of progress at a good speed. The calculation of the profits brought by the enterprise in difficult times will give a complete picture: does it make sense to maintain the enterprise or should one go through the bankruptcy procedure, getting rid of the hassle and loss of financial resources on an industrial scale.

After analyzing the proposed and calculating a promising business policy, you can begin to create your own “brainchild”. The size does not matter, especially in a crisis, if the constant profit will go to the bank account.

Business profitable during the crisis

The benefit lies in the absence of losses. Based on this, we can conclude that the most profitable business in a crisis does not require large financial investments. Many niches in the business market fall under this criterion.

In times of crisis, many companies providing financial consulting services consider service providers to be the most profitable and cheapest business. At the initial stage, the main cost column in the balance sheet will be rent. You can refrain from hiring workers by doing the services yourself.

One type of business, almost independent of the state of the economy, is the creation of a website or blog. If it is not possible to make a site with your own hands, you can turn to web developers. The cost of development starts from $100 for a simple website on a running platform.

Another way of doing business is to make money on resale. The business automatically adjusts to the surrounding financial situation. Buying cheaper and selling more expensive is a long-established method of increasing cash. This also implies another way of doing such a business using Internet technologies. To attract customers and increase sales, you can open an online store. The main costs of such a business will go to advertising and the purchase of products.

Have an idea what you will sell in your online store? We took care of this and prepared a list of 50 products that do not care about the crisis.

Actual business

The profitability of a business is based on its relevance. The main criterion of relevance is the purchasing power of the consumer. The crisis forces not only the enterprises to tighten their belts, but also the average man in the street. As a result, each person becomes more selective and does not spend his money left and right. When forming a business idea, an in-depth study of the market conjecture of consumer needs should be carried out.

Western countries have a large percentage of small businesses, which allows domestic entrepreneurs to focus on European market enterprises. It is there that promising business ideas and cunning ways out of a crisis are formed.

The unstable financial situation in the country leads to job cuts. Some people get laid off by new companies, while others look for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with little investment.

What business is in demand now

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations involved in the repair, replacement of plumbing, sale of household chemicals, products. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.

Service Demand

Employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for plumbers, hairdressers, electricians and funeral directors remains unchanged. In large cities, commercial transportation companies are in first place in terms of the number of requests. Organizations from the sphere of beauty and health are only 1% behind in the top. By finding out which services are most in demand among the population, you can organize a profitable business.

What is profitable to sell now

Aspiring entrepreneurs love to wonder what people are in demand right now. Current Products remain the same. High-margin products include flowers, drinks, jewelry, handicrafts. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic beverages are considered popular products.

What kind of business is now in demand in a small town

Small settlements are bypassed by novice entrepreneurs. In their opinion, the business there brings very little income. This is partly true, because salaries there are lower than in megacities. The cost of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

most popular business in small town- Barbershop of a wide profile. In addition to hairdressers, there should be manicure-pedicure masters, beauticians and masseurs. Shoe and furniture repair shops are popular regardless of financial position countries, because people tend to restore old things out of fear of spending big.

Demanded business

Commercial activity is always aimed at satisfying the needs of people or stimulating demand. This is the basis for any business in demand. You can artificially create demand for products by running product advertising on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activity should bring maximum income with minimal cash investment and exploitation of various resources. These features characterize a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, the risks are high, and you will see real profit only in a few years. The service sector is considered successful.

Super profitable business

All novice entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a super profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a business that is completely new for the region and in demand. The direction can be anything, from restoration or car rental to your own thrift store.

Most profitable business

By opening your own bakery in a major city, you can return all your investment in less than 2 months. The situation is similar with restaurants. healthy eating. People are no longer attracted to fast foods. The most profitable business is able to return all invested funds in a month. Before opening your own business, study relevant business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to the bankruptcy of the company in the future.

Profitable online business

Distinctive feature activity on the World Wide Web is the lack of binding to one's place of residence. You can search for clients both in your city and beyond, so organizing a profitable business on the Internet is easier than doing it in the real market. A novice entrepreneur does not even need start-up capital. There are several areas of such business:

  • provision of online services (programming, design development, accounting, etc.);
  • launch of an online store;
  • participation in affiliate programs;
  • creation and promotion of your information product.

An actual business with the provision of services on the Internet can be created if you are a specialist in any field. You need to draw up a portfolio or launch a business card website, where your skills will be described in detail. You can start an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Goods will be sold with a small markup.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimum investment can be organized if you offer products of your own production, are engaged in intellectual work or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to making money with little investment. You can develop your business at home by recruiting interested people from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Business activities must be profitable. The proceeds must cover the cost of further development organization, remuneration of employees and own needs of the entrepreneur. If this is not observed, then the business is recognized as unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finances over time. Having studied the rating of small businesses in terms of profitability in Russia, you can avoid this. The TOP-5 entrepreneurs include:

  1. private auditors. The economic state of the country, changes in legislation practically do not affect the popularity of the audit. This list also includes consulting services.
  2. Clinics of narrow specialization. Various types of cosmetic and medical procedures are in demand among residents of all cities, so this area of ​​\u200b\u200bactivity is classified as highly profitable.
  3. Accounting services. Needed by small companies and large enterprises. The only disadvantage of this industry is today's high competition.
  4. Law firms. A highly profitable business with highly qualified specialists and many cases resolved in favor of clients.
  5. Microcredit. This niche has gained popularity in the last 3 years. Money is issued on the security of products manufactured by enterprises or any property.

Business profitability by industry

Economic performance measures determine whether a company will survive or not. They must be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table that shows the profitability of the business by industry.